global creative director

jeremy scott fw12 backstage VIRTUALLY HAIR by Eugene Souleiman at Wella

Creating the Hair Look for the show: 

The hair look at the A/W ’12 Jeremy Scott was out of this world.  The collection took inspiration from technology and the Virtual World, which translated into Eugene Souleiman transforming the models into Avatars of themselves. “I was inspired to create a hair look based around 3D, geometry and technology.  I wanted the hair to look ‘hyper real’, almost surreal, like the hair you would have in a virtual world” said Eugene Souleiman, Global Creative Director, Care & Styling, Wella Professionals.