And there it is again. The one who cares. The one who pays attention. I saw her meet and greet about 200 fans one evening before her Red show at the O2 and every one of them left in various states of rapture. They all really felt they’d had a connection. Certainly, my own day with Taylor today has poked no holes in my theory: that the more famous, the more successful and the more talented, are, I find, on the whole, the most sincere and (that word again, sorry) nice. She arrived early to our shoot (never happens). She learnt the names of everyone on set, from the photographer to the people making the sandwiches (does happen, but rare). She took the time to compliment me on my dress, but not to eat lunch (she’ll do that on the way to the Brits rehearsals), because she was worried we weren’t getting everything we needed in the time we had. Compared to some lesser stars we’ve dealt with at GLAMOUR, this is all noteworthy.
— Jo Elvin, the editor of GLAMOUR UK, about her impression of Taylor - Glamour Magazine, June 2015 issue