gil zamora

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Dove releases another motivational commercial for their Real Beauty Sketches campaign. In this video, individuals are told to describe their physical features to a forensic artist without having the artist see their face. He sketches each women based on what she tells him. The women are instructed to become acquainted with each other. The artist will then ask the next woman to be sketched, to describe the physical features of the previous woman he sketched. The depiction each woman has of themselves compared to the one given by the other, is drastically different. 

Dove continues to promote self confidence and self worth with their campaigns and does not fail to be creative in doing so.

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Dove Real Beauty Sketches (by doveunitedstates)

Ogilvy Toronto hired Gil Zamora, an FBI-trained forensics artist to sketch a women two ways: the first in her own words, the second in the stranger’s words.

Gives a whole new meaning to the saying “beauty is in the eye of the beholder”, doesn’t it?