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Sgt. Pepper’s Lonely Hearts Club Band is the eighth studio album by English rock band the Beatles. Released on 1 June 1967, it was an immediate commercial and critical success, spending 27 weeks at the top of the albums chart in the United Kingdom and 15 weeks at number one in the United States. Time magazine declared it “a historic departure in the progress of music” and the New Statesman praised its elevation of pop to the level of fine art. It won four Grammy Awards in 1968, including Album of the Year, the first rock LP to receive this honour.

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Brian Epstein defends John Lennon’s comments that the Beatles were “more popular than Jesus” during a New York press conference. (August 6, 1966) [x]

What he said, and meant, was that he was astonished that in the last fifty years the Church in England, and therefore Christ, had suffered a decline in interest. He did not mean to boast about The Beatles’ fame, he meant to point out that The Beatles’ effect appeared to be, to him, a more immediate one, upon certainly the younger generation.