These Genius Advertisements Are a Reminder That Transgender Men Can Get Periods Too
“I never felt like I was in the wrong body."
THINX, the world-dominating brand of underwear designed specifically to wear during your period without menstrual cups, tampons, or pads, just unveiled a major new ad campaign in Union Square, a very busy subway station in New York City. The campaign, which highlights their new Boyshort style, is the first of their ads to feature a transgender model, Sawyer DeVuyst, who is also featured on the campaign’s accompanying short films.
“Trans inclusion is something that has been on our radar since the iteration of our Boyshort, which was specifically designed with the trans male menstruating community in mind,” said THINX CEO Miki Agrawal on the campaign. “Sawyer graciously modeled for that campaign, People With Periods, and we thought it was high-time that people see a menstruating trans man 10 feet tall in the subway. One of THINX’s key goals is education, and there is so much education to be done with the general public on the trans community, and what their needs are.”