To Erdal Inci, GIFs are a form of visual music

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“When I started to look at the physics of music, I saw something that is unchanging. It’s like you have a unique moment, and it repeats endlessly in the form of musical notes. I realized that I could do the same thing in video.”

The Turkish digital artist has made a name for himself – both online and in the gallery circuit – for his surreal, looping works. In keeping with the demands of the art form, Inci’s videos consist of short, one- to two-second clips looped in an endless run. Istanbul features prominently in the backdrop of his work, as does Inci himself.