Okay, so, me and my friend have been so confused about the behind the scene of 1D. Like what is the difference of Syco, Modest, and HJPR. I get that HJPR do the legwork when it comes to image/media. But what's the difference between MM and Syco? And how does Sony come in? Or Columbia? Like there is literally gazilion companies related to 1D that we're so confused.