The hijab is finally hitting mainstream advertising. International clothing retail company Gap Inc. is getting props across the internet for a diverse new ad campaign featuring a young girl wearing a hijab. The brand’s latest campaign, the kid-focused “Gap to School,” spotlights children from P.S. 153 in Harlem, New York, as they dance, sing, play instruments, and run around wearing classic Gap denim and tees. Viewers were quick to note the many black students proudly wearing their natural hair, and a young girl pairing a headscarf with her denim jacket and Converse sneakers. Historically, there has been a massive blind spot in the fashion world when it comes to representation of the Muslim community. But recently more brands are pushing back against religious and gender discriminatory attitudes with inclusive campaigns. Go here to read more. 

(📷: Stefano Azario/Gap Inc.)