The beautiful Scandi brand we’re currently coveting
Anything Scandinavian is pretty much guaranteed to be great, and up-and-coming Danish brand Ganni is no exception. Designer-quality clothing that’s both wearable and reasonably priced is often hard to come by, but Ganni combines all three in its drool-worthy collections. Mixing iconic style with contemporary design, the brand’s creative director Ditte Reffstrup creates clothes that girls want to wear and presents them in the perfect way. The airy Spring 2015 collection preview took place on a tennis court, the perfect backdrop for summery clothing with a sporty twist. The Ganni girl is a natural at relaxed elegance, and knows that comfortable basics are the foundation of any wardrobe. Judging from its fast-growing street cred in the U.S., we expect big things from the Scandi staple.
Danielle Bernstein of We Wore What wearing a Ganni coat
Add Ganni to your wardrobe with our top picks below.