Last night I went to Urban Outfitters hoping to try “A Perfume Organic” as their website said they carried it. They didn’t have it, but I saw that Urban had started carrying e.l.f makeup. I’d only tried their mascara, so I wanted to try their powder. I bought their “Mineral Booster Kit.” I was cautious since I knew that their essential line brushes were made with animal hair, but this package said “e.l.f. Minerals,” so I thought I was good.
When I got home and opened the package, I immediately knew that this brush was made of animal hair. The booster kit had included a brush from their Essential line. Ugh.
Now, there’s a few ways to test real fur:
1⃣ If the hair has fine pointed tips at the end, similar to how your cat’s fur is, it’s real.
2⃣ The second test is the burn test. I took a piece of the e.l.f brush, a piece of one of my own makeup brushes (with synthetic fibers), and a strand of my own hair. My synthetic brush burned just like plastic would with a slight burnt plastic smell. The e.l.f brush and my own hair burned odorless and both shriveled up the same way.
I’m going to return the mineral kit, as I will not contribute to the fur trade at all. I only took one strand of hair, so there is no damage to the product. I wanted to share my experience so you’ll know how to tell the difference between real and synthetic fibers and hopefully you won’t run into the same problem I did.
I’ve busted a lot of stores for mislabeling fur, including Urban Outfitter back in 2010. Here is a quick tutorial I put together for Fur Free LA on what to look for as the fall fur season approaches. This picture is for fur coats, slightly different territory, but you get the idea. FYI, the fur on the left is Raccoon Dog. The fur in the middle is Fox, and the fur on the right is faux. #vegansofig