Product Innovation: Ten versions of iPhones since 2007
All iPhone generations (Source: http://www.slashgear.com/all-iphone-generations-in-retrospect-incremental-changes-22347324/)
When I was 12 I got the Apple iPhone 2G as a present from my dad, I was so happy! With this phone I could go on the Internet, make amazing pictures with a camera of 2MP and I could all safe this in the 4GB storage (8GB was also available). In that time this phone was insanely popular, everyone wanted to have one. If you would ask someone today, if they would buy this phone I believe almost everybody would say no, because the specifications are all outdated now. Apple maintained a key player in the market because they kept innovating the iPhone, with the introduction of the iPhone 6 last year, we already know ten versions of the iPhone.
In 2008 the iPhone 3G was introduced, my dad bought this phone for himself, as he is a very loyal to Apple. This phone added 3G and GPS support. The phone was also a lot thinner and lighter than the original iPhone 1. The back cover of the phone was black instead of grey silver, but you could also go for a white cover. Then a year later I bought got the iPhone 3GS, which looked the same as the iPhone 3G, but was way faster. They added a better camera and included a voice over. The storage was also improved a you could choose between a 16GB and a 32GB storage.
The iPhone 4 was launched in 2010 and of course my dad decided that he needed this phone in his life and bought it immediately. The design of this phone was significantly different. You could still choose between a black or white cover, but the frame was from stainless steel, a 5MP camera and the Facetime application. A year later the iPhone 4S was introduced, which I bought. Apple introduced Siri in this phone, a voice controlled assistant, which would answer your questions, an 8MP camera and you could choose between 8GB, 16GB, 32Gb, and a 64Gb storage.
In 2012 my dad bought the iPhone 5, which was longer (room for an extra row of apps), and thinner. A year later Apple introduced the iPhone 5C (c stands for color), you could choose from five playful colors (white, pink, yellow, blue, or green) and was offered at a slightly cheaper price than the iPhone 5. At the same time Apple introduced the iPhone 5S, which my whole family bought. We all really liked the new design, as it is available in three metallic color options – space gray, gold and silver. With this iPhone apple introduced the Touch ID option, which is a fingerprint sensor.
I decided to keep the iPhone 5, but when the iPhone 6 and the iPhone 6 Plus were introduced last year, my dad bought the iPhone 6 Plus for himself. The iPhone 6 is slightly bigger than the iPhone 5 and the iPhone 6 Plus is significantly larger (5.5 inch). Both phones are available with storage of 16GB, 64GB and 128GB.
I believe that innovation is the key to maintain a key player in the market, and that Apple has done a marvelous a job. Even though the phones are slightly higher priced, a lot of people do decide to buy them and the versions after. A lot of people are loyal to Apple, my family included!
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