Product Innovation: Ten versions of iPhones since 2007

All iPhone generations (Source: http://www.slashgear.com/all-iphone-generations-in-retrospect-incremental-changes-22347324/)

When I was 12 I got the Apple iPhone 2G as a present from my dad, I was so happy! With this phone I could go on the Internet, make amazing pictures with a camera of 2MP and I could all safe this in the 4GB storage (8GB was also available). In that time this phone was insanely popular, everyone wanted to have one. If you would ask someone today, if they would buy this phone I believe almost everybody would say no, because the specifications are all outdated now. Apple maintained a key player in the market because they kept innovating the iPhone, with the introduction of the iPhone 6 last year, we already know ten versions of the iPhone.

In 2008 the iPhone 3G was introduced, my dad bought this phone for himself, as he is a very loyal to Apple.  This phone added 3G and GPS support. The phone was also a lot thinner and lighter than the original iPhone 1. The back cover of the phone was black instead of grey silver, but you could also go for a white cover. Then a year later I bought got the iPhone 3GS, which looked the same as the iPhone 3G, but was way faster. They added a better camera and included a voice over. The storage was also improved a you could choose between a 16GB and a 32GB storage.

The iPhone 4 was launched in 2010 and of course my dad decided that he needed this phone in his life and bought it immediately. The design of this phone was significantly different. You could still choose between a black or white cover, but the frame was from stainless steel, a 5MP camera and the Facetime application. A year later the iPhone 4S was introduced, which I bought. Apple introduced Siri in this phone, a voice controlled assistant, which would answer your questions, an 8MP camera and you could choose between 8GB, 16GB, 32Gb, and a 64Gb storage. 

In 2012 my dad bought the iPhone 5, which was longer (room for an extra row of apps), and thinner. A year later Apple introduced the iPhone 5C (c stands for color), you could choose from five playful colors (white, pink, yellow, blue, or green) and was offered at a slightly cheaper price than the iPhone 5. At the same time Apple introduced the iPhone 5S, which my whole family bought. We all really liked the new design, as it is available in three metallic color options – space gray, gold and silver. With this iPhone apple introduced the Touch ID option, which is a fingerprint sensor. 

I decided to keep the iPhone 5, but when the iPhone 6 and the iPhone 6 Plus were introduced last year, my dad bought the iPhone 6 Plus for himself. The iPhone 6 is slightly bigger than the iPhone 5 and the iPhone 6 Plus is significantly larger (5.5 inch). Both phones are available with storage of 16GB, 64GB and 128GB.

I believe that innovation is the key to maintain a key player in the market, and that Apple has done a marvelous a job. Even though the phones are slightly higher priced, a lot of people do decide to buy them and the versions after. A lot of people are loyal to Apple, my family included!

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EenVandaag :: Consumentenbond: zorgen over privacy AH-bonuskaart

Miljoenen Nederlanders hebben hem aan de sleutelbos hangen: de bonuskaart van Albert Heijn. Wat minder mensen weten, is dat met het nummer van de kaart op de website van de AH met gemak de aankopen van de afgelopen tijd zijn op te vragen; ook…

(My apologies for the article being written in Dutch, but I could not find an English one)

Marketing Researchis it ethical?

Last year, there was a big discussion around the AH bonus card. Word came out that Albert Heijn could track peoples buying behavior by if they used a bonus card. Albert Heijn never communicated this to their customers and the bonus cards needed to be replaced. This is a great example of a business conducting marketing research. Albert Heijn was able to see the items the people purchased, and could use this valuable information in order to develop a marketing strategy. But is collecting and using this information ethical?

Many people did not like the idea of Albert Heijn monitoring their behavior, Albert Heijn got really bad press, and so they decided to make a new bonus card. This new bonus card is anonymous when you receive it. If you want to receive link your bonus card to your air miles card, receive personal advertisements or other benefits, you have to activate this card and fill in information. If you do this, you give your consent to Albert Heijn to use your personal information, like buying behavior for example.

Privacy always is a difficult topic in market research. Some people feel as if their privacy is invaded when a company had access to any sort of personal information. Other people do not care at all if their personal information is used, so how do you distinguish those two people from each other as a company? By giving them the choice! In order for the customers to make their choice, the businesses will have to inform them about the market research and the use of personal information. After this the customers can decide for themselves if they are against being monitored or not. The company can then give some benefits in return for the permission given by the customers. This is exactly what Albert Heijn did.

I believe that there is nothing wrong by tracking people and using this as information in order to develop a marketing strategy, as long as the people who are being tracked are aware of this and have given the business permission to use this information. If this is done correctly, then I believe that marketing research is ethical!