fruits fashion


FRUiTS Magazine

A very sad day for fans of Harajuku fashion as FRUiTS founder Shoichi Aoki has announced the legendary street style magazine has ceased publication.

He will keep the FRUiTS brand alive with special projects, but no more FRUiTS Magazine. This is the magazine that put Harajuku on the map internationally. Harajuku won’t be the same without FRUiTS.

Thanks to Shoichi Aoki for an amazing 20 years.