So here we are again with the million dollar question. Why would a fiercely private man suddenly in the past months want to advertise (yes advertise) to the large group of OL fandom where he is and with whom? From his previous SM postings even before stardom he was pretty discrete and now he's "dropping bricks" (I think you said) all around like Jolly Green Giant from sea-to-shining-sea and dumpster fires. None of this fits Sam's pre/post fame habits. He's just acting so weird. Space cadet.
The bonus round question is why a man who’s just good buddies with his co-star hasn’t been seen in public with her doing buddy stuff. No platonic dinners. No friendly trips to the corner pub. No double date vacays with his lady friend, BFF and her fella. Very interesting what’s out in the open (along with the hows and the whens) and what’s kept guarded.