Global Makeup Artist Gilbert Soliz affirms our love for the line’s new mascara.
Throughout beauty history, every decade had its favorite feature. Case in point: the ’60s favored intense and captivating eyes. So, it makes sense the time period was part of the inspiration behind Marc Jacobs new Velvet Noir Major Volume Mascara. The other part? A memory of his mother’s most ingenious beauty trick: coating her lashes with fringed velvet material. To celebrate the launch, The Sephora Glossy chatted with Marc Jacobs Beauty’s Global Makeup Artist Gilbert Soliz about all things lashes. JESSICA VELEZ
What do you love about working as the Global Makeup Artist for Marc Jacobs?
I couldn’t have asked for a better job; I hate calling it [a job] because it’s far from that. The creative stimulation is the best part because you constantly get to immerse yourself in the world of beauty and fashion—and who doesn’t love that? Of course, working with Marc Jacobs is a dream, too.
What do you love about Velvet Noir?
I love the epic lashes you can create with little effort. Lashes can make or break your look, and Velvet Noir definitely delivers the most volume instantly, for bigger-looking, more memorable eyes that really make a connection. A single coat of Velvet Noir gives you 300 percent more volume.
The brush has a slight hourglass shape to it. How does its shape impact the coat of mascara onto lashes?
The center curve deposits the mascara while the tip distributes and allows you to separate your lashes, creating perfection.
How is Velvet Noir different from the O!Mega Lash Volumizing Mascara?
O!Mega Lash Volumizing Mascara lengthens, volumizes, and defines lashes with its innovative double brush, while Velvet Noir gives you the most volume instantly with its Flash Volume Complex and lash-maximizing curvy brush. For even more volume, layer Velvet Noir over O!Mega Lash.
Tell us more about the Flash Volume Complex.
The Flash Volume Complex gives your lashes instant body with its special combination of lift-holding gels and rich lash thickeners.
What tips do you have for applying Velvet Noir?
Start by applying it at the center of your lash line. Then, use the tip of the brush to define the lashes. Velvet Noir is also made for layering with other mascaras. As I mentioned, you can layer it over O!Mega Lash for the greatest volume. Velvet Noir also complements the new Marc Jacobs Beauty Lash Couture mascaras. Apply Velvet Noir to the top of lashes, then apply Feather Noir Ultra-Skinny Lash Discovering Mascara to bottom lashes for smudge-proof length and definition. Layer Lamé Noir Ultra-Glittering Mascara over Velvet Noir for light-catching lashes.
What other Marc Jacobs Beauty products would you use to create an entire eye look starring Velvet Noir?
I pair Velvet Noir with the new Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Blacquer and (Big)Eyes!. Then I line the waterline with (Big)Eyes! and tightline the lower and upper lash lines with Blacquer. Next I generously apply Velvet Noir to the top and bottom lashes for a wide-eyed look.
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