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Frank Oceans Fashion References in Blonde & Endless

Frank Ocean is one of the best songwriters of our time and an element that makes him special is his ability to use movies, art, fashion and connect it to his personal experiences. In Channel Orange, Frank created stories around the first summer he fell in love and he did so by using a lot of his favorite movies as clear and sometimes subtle metaphors. Channel Orange was fantasy with a hint of reality, he was at freedom to create characters, storylines and environment but with Blonde & Endless, he was limited to reality with a touch of fantasy as he stated he wanted to make it autobiographical. Frank was always seen at some of the biggest fashion shows around the world in New York and Paris and it’s interesting to see him trickle it into his music as in early works he relied solely on cars and movies.

This is the fashion of Blonde and Endless.

#.1 Alabama

“Vasoline and Reebok classics
Take the bully on his math classes
Her name was Remy we was cool after
Back when had some pairs of Air Maxes”

#2. U-N-I-T-Y

“Peace to Moschino, cover your ass, your rectum showing
Peace to the boys that we used to be though
Geto Boy North Face too cold on these hoes”

#3. Comme Des Garçons

“Feelings come, feelings go
Comme des Garçons, Comme des Garçons, Comme des”

#1. Nikes

“These bitches want Nikes
They looking for a check”

“I know that your nigga came with you
But he ain’t with you we only human and it’s humid in these Balmains" 

The music video features a variety of Nikes and exotic fashion peices: 

Frank is wearing the Nike Cortez in this scene

In the Heavens Gate scene he switches it up and wears the Nike Internationalists

Bianca Chandon Lover Hoodie

Jenny Holzer Truisms Tee 

Couture Embellished Leather Jumpsuit designed by Olivier Rousteing

#2. Pink + White

"Bending up my Nikes
Running out the melpomene, nicotine
Stealing granny cigs ”


#3. Futura Free

“Sometimes I feel like I’m a god but I’m not a god”

“I Am Not A God But I Am Something Similar”

Frank not only uses fashion as a symbol of status but more of a nostalgia trip and reality check. The Reebok classics remind him of his tough childhood whereas the Nikes and Balmain remind him that even know he has this much money, he’s just another guy.

“We only human and its humid in these Balmains”

The Skits of Blonde

Frank Ocean’s Blonde has several underlying meanings and repeating themes. The 17 track album burns through nostalgia, days of romance and innocence though underneath all those layers is the is the idea of being true to yourself. Ocean was plunged into the community that least accepts homo/bisexuals. Frank isn’t afraid to vocalize his beliefs, love and viewpoints in music and on tumblr. He’s not afraid to be himself.

Throughout Blonde, we hear Frank live life and slowly gain experience song by song until we reach “Futura Free” where he looks back at his life’s achievements, heartbreaks, and friendships. Blonde is Frank Ocean. Blonde is everything that’s happened to Frank, where he’s been, who he’s loved, how’s he lived.

The skits are exactly that. They’re about being yourself. In both “Be Yourself” and “Facebook Story” the same melodic instrumental is being played with the protagonist being forced and reduced to someone who they’re not.

In “Be Yourself” the mother is warning her son of the dangers of being influenced by drugs yet in the same breath, she tells him to be himself, to use his own intuition which contradicts her previous statement of “being himself”. In the following song, “Solo” we hear Frank doing acid clearly disobeying the women’s orders.

(The women is not Frank’s actual mother but Frank likes connecting skits to the next song as he did with “Not Just Money” followed by “Super Rich Kids”)

In “Facebook Story” The protagonist, Sebastian,  is being forced to accept his girlfriend on Facebook to prove his love even though he showcases it physically.  Since there’s no digital representation of their relationship, it upsets the girl as she believes it’s a sign of infidelity. Sebastian pleads with her saying he’s with and infront of her everyday!

In the following song “Close to You” Frank sings of his relationship which is on the brink of it’s extinction. He’s taking a steamy shower confused and astray thinking about what could’ve been between him and his lover.

“I run my hand through what’s left”

Frank is running his hand through this persons hair knowing deep down their time together is coming to an end, just like Sebastian’s relationship of 3 years.

“Why am I preaching?
To this choir, to this atheist”

Preaching to an atheist is useless as they do not believe in God. Both Frank and Sebastian are trying to talk sense into their lovers but they’re the atheists in this relationship, they aren’t believing what Frank & Sebastian are telling them.

Blonde uses skits to represent what happens if you aren’t your own person. Frank Ocean said when he came out he cried because he felt liberated. Frank knows the joy of finally being able to tell the world who you truly are and the skits of Blonde exhibits what results if you let others take control of your life.

Blonde & Endless on Frank Oceans Tumblr

Unlike most artists, Frank Ocean has solely stuck to Tumblr to voice his opinions, occasionally reblogging photos and once in a blue moon– announcing an album. Dating back 7 years, the blog has framed Oceans biggest accomplishments, memories and desires. It’s also a gateway into his career. Everything he’s done can be traced back to the now iconic URL of Ocean posts lyrics, pictures and random notes that find themselves ending up on his carefully crafted albums as samples, lyrics or visuals.  It’s as they’re posted as reminders to be used later on. Hints to Channel Orange can be seen years and months before the album was released but today we look at Blonde & Endless on Franks Tumblr.

November 15th 2016:

I’m aware this isn’t on his Tumblr and this was released after Blonde & Endless but there’s an interesting point in this little intro that goes way beyond the date. The mention that Frank has lived in Hotel’s for months now without a permanent home. A nod he would also make on “Sideways”

Mentioned In: “Sideways”

“Cause only God can forget it
All this hotel livin’
Might as well pay the mortgage what I’m spendin”

June 21st 2016:

Frank reflects on the Pulse night-club shooting. The killer used several kinds of weapons to unleash mayhem leaving 50 dead (including himself) and others injured.

Mentioned In: “Nikes” (Video Version:

“if you’re in the party don’t bring your shotty, love everybody”

April 28th 2014:

Frank uses the line “How come the ecstasy only depresses me” in Endless

Mentioned In: “Mine”

“How come the ecstasy always depresses me so?”

January 20th 2014: 

Mentioned In: “Futura Free”

“Tech company, please gimme immortality”

September 21st 2013:

Frank’s moved to London was one of the biggest influences on Blonde and his life. Fans who were following the wait for this album know that once he went to London, he absolutely vanished from the face of the Earth. In LA, he’d be spotted around but in London it was extremely rare for someone to snap a picture of Ocean except a couple of lucky instances.

Hs reason for choosing London and you can definitely feel the chilling and cinematic atmosphere on the project. Frank loves to document his life through Tumblr and we as fans, won’t know what it means till years later on and in some instances, never.

July 4th 2012:

Frank revealed he fell in love with another man when he was 19 and details the relationship he had with this person and how they ended up at the end. It’s a tragic and brave story, one which shocked the music industry to its core and also ended up being on Blonde.

Mentioned In: “Ivy”

The most nostalgic track on Blonde. Ivy takes a look into the concluding years of Franks innocent and carefree summers.

“I thought that I was dreaming when you said you loved me” - Ivy

“He wouldn’t tell me the truth about his feelings for another 3 years” - Open Letter

Frank waited years for his lover to reciprocate the love he had for him so when he finally told frank he loved him back, he couldn’t believe it.

It started from nothing, had no chance to prepare, I couldn’t see you coming” - Ivy

“4 summers ago, I met somebody. I was 19 years old. He was too. We spent that summer, and the summer after, together. Everyday almost.” - Open Letter

Frank had no idea that his friendship with this man would blossom into something much more special. He had just met him and eventually spent the entire summer with him, in no way shape or form was he prepared for this to happen. His love for this guy “started from nothing”.

“But we both know that deep down
The feeling still deep down is good” - Ivy

“Thanks. To my first love, I’m grateful for you.
Grateful that even though it wasn’t what I hoped for and even though it was never enough, it was.
Some things never are.. and we were. I won’t forget you. I won’t forget the summer.
I’ll remember who I was when I met you.”

Frank finally comes to term with his lover and accepts them as someone who’s helped him become a better person. In Ivy he reminisces about the times where they endlessly had fun as he does in the letter.

June 6th 2012:

One of the only times Frank has ever been this explicit about his sexual preference since the open letter. The GIF was posted before Frank posted the letter  but once it was out, it gave it so much meaning and still resonates with him & the line in “Futura Free”.

Mentioned In: “Futura Free”

“I don’t cut bitches no more”

December 26th 2011:

Frank samples a line from Elliot Smith’s “A Fond Farewell”

Mentioned In: “Siegfired”

“This is not my life, it’s just a fond farewell to a friend”

June 10th 2011:

In one of his most popular posts to date. Frank gives his younger self some advice, wisdom and details what’s going to happen to him. In it he mentions a couple of struggle jobs he’d have to work which he breifly mentions in Futura Free 5 years later.

Mentioned In: “Futura Free”

“I used to work on my feet for 7 dollars a hour
Call my momma like momma
I ain’t making minimum wage momma
I’m on momma
I’m on”

Thanks for reading and the continuous support. 


I just uploaded a rare Frank Ocean set. It’s his last live performance to date and took place at the 2014 Pemberton Festival in Canada. 


Frank Ocean is one of the greatest songwriters of our time and what makes him special is his ability to create environments and atmospheres like no other. One element Frank uses is incorporating his favorite movies which serve as metaphors for heartbreak, past lovers and unrequited love. This is a video I made documenting my favorite movie references in Franks music.