Looking at the spreads of Elephant Magazine. I really like how often the colour of the front cover is used throughout the rest of the magazine in this case the red type has been used. It works particularly well on the front cover as first in the hierarchy closely followed by this odd image that is really impactful despite being in black and white.It almost needs this bright colour to detract from the image a bit and allow the eye somewhere to travel. The written information is displayed in this column style but the large amounts of information are broken up with images and never occupy the whole page with type.