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Fortune Magazine Interviews Nina Jacobson, Features New Behind the Scenes ‘Mockingjay’ Still

Fortune Magazine talked with The Hunger Games: Mockingjay Part 1 producer Nina Jacobson about how she started up her career after being let go from Disney in 2006.

http://www.jabberjays.net/2014/11/18/fortune-magazine-interviews-nina-jacobson-features-new-behind-the-scenes-mockingjay-still/

People will pay a lot of money for some peace and quiet.

I am what might politely be called sensitive to noise. When I was growing up, the sound of Garrison Keillor’s muffled, nasal bass coming up through the floorboards of my bedroom from the kitchen just before dinnertime drove me crazy; I would pound the floor and plead with my parents to turn it down. (They finally bought me a white noise machine from the Sharper Image.) Today I sleep with earplugs and keep extra sets in my office and in my handbag for emergency backup quiet. I am the one on the subway giving the evil eye to anyone talking too loudly, dropping notes under the doors of upstairs neighbors about their music habits, and skulking around the office trying to identify the source of the speakerphone conference call. I would set up residence in an Amtrak Quiet Car if they’d let me. It’s not overstating things to say that silence is my drug of choice. (You might wonder why I live in New York City. It’s a fair question.)

But Biosca is not alone in turning his back on the system. Earlier this year, Chef Frederick Dhooge of ‘t Huis van Lede in Belgium turned in his star because he wanted the freedom to cook fried chicken without being told it wasn’t a star-worthy dish. Biosca and Dhooge’s decisions signal the difficult position of rating agencies in rapidly evolving industries. The Michelin guide was considered a problem in the past, forcing chefs into the French high-end mold, but now the issue is the diners. While Michelin has accepted the radical makeover haute cuisine has undergone in recent years (just visit the punk rock website for recently minted 3-star DiverXo), many consumers who use the guide expect it to prize a traditional style.

Leveraging Pop-Up Stores with CNN Money

Continuing our pop-up shop conversation with Fortune.com, we dove into the different ways that brands can leverage their pop-up experiences:

1. Offload Inventory and Test Out a New Revenue Stream

2. Test Out New Products or Experiment With New Concepts

3. Use it as A Marketing Opportunity to Create Brand Awareness

4. Timing a Pop-Up with Seasonality or Holidays

5. Omni-channel Retail is the Future of the Industry

Read the full article here.