Grammy Watch: Will a One Direction Member Finally Earn a Nomination?
Over the course of their five albums and six Top 10 hits together, One Direction received exactly zero Grammy nominations. So can the 1D guys at long last snap their cold streak, now as solo artists?
[…] And now, the hardest 1D member to predict at the Grammys. For Zayn, Niall, Louis and Liam, it’s relatively easy to figure out which genre categories they have the best shot at, but what to make of Harry, who made a well-received rock album that had a lead single admirably cross over to pop radio? Will rock purists recoil at the thought of a former boy band member crashing their categories? And is a pop nomination realistic for a song like “Sign of the Times,” which sounds more like Pink Floyd than Adele?
Sources tell Billboard that Harry is angling to appear in both pop and rock categories by diversifying submissions; Styles could be this year’s Twenty One Pilots, who earned a nomination in pop with “Stressed Out” and rock with “Heathens” last year. “Sign of the Times” could be submitted in the Best Rock Song category, and Styles’ self-titled debut, or another song from it, could be eligible in pop. That doesn’t necessarily mean that Styles is a lock for a Grammy nomination… but based on the reception to and success of Harry Styles, color us surprised if he doesn’t show up in some form or fashion.
Simply put, the Grammys love a good rock ‘n’ roll storyline to rally behind, as recent major nominees like Mumford & Sons, The Black Keys, Alabama Shakes and Jack White have demonstrated. Blame it on the age of Grammy voters, or blame it on the rock history that runs through the Grammy Awards; the fact is, the awards have historically been kind to projects where guitar is front-and-center. And Styles is the perfect type of interloper to rally behind — his debut contains odes to psych-pop, classic rock and the most accessible portions of hair-metal, but because of his pop past, the whole world was paying attention to the synthesis of those influences.
By nominating Styles, the Grammys get to anoint a new figure in rock music who is already immensely popular and heralded by critics. What’s the downside here?