Let’s be shameless. Be greedy. Pursue pleasure. Avoid pain. Wear and touch and eat and drink what we feel like. Tolerate other women’s choices. Seek out the sex we want and fight fiercely against the sex we do not want. Choose our own causes. And once we break through and change the rules so our sense of our own beauty cannot be shaken, sing that beauty and dress it up and flaunt it and revel in it: In a sensual politics, female is beautiful.
— The Beauty Myth