Sorry Alex, but as my nervousness probably showed - you are, how should I put this so that it doesn’t sound creepy, a role model to me. I bet that still sounds creepy, but 5 points for trying?
Today I took a walk down to the FearLess Cottage to see the inner-workings of all of it. On the outside, it really does look like a cottage. There isn’t any big signs to say that it’s the place where Alex Bogusky and his team hang out; there is just a very subtle sign on the door with the name of the place, and an address. I also noticed something really cool around the side of the building. It’s a bike rental station. Slide in what I assume is a credit card, and a bike is released for your riding pleasure. How cool of an idea is that? I really think we need more of that around here, and Canada for that matter. Anyways, back to the point of it all.
When I walked inside the cottage, the place looked amazing. Really cool hard-wood floors, couches, a giant FearLess logo by the door - basically the set of what you see in any of Alex’s videos. At this point, I had no idea I would be meeting with one of advertising’s greats. At first, the people there probably thought I was some weirdo with a camera - until I told them that I’m the guy rockin’ a FearLess tattoo - then it was all good! I walk down a set of stairs and I’m pretty sure the words “holy” and “sh*t” went through my mind. You know the analogy of a deer in the headlights? Well, now I know what that actually means - because I felt it. I will honestly say that the beginning of our conversation was a blur, as I was overwhelmed with what was going on. After the blurry moment passed, we ended up talking about interning at CP+B.
I told Alex that I was crazy nervous and excited about working at such an amazing agency. I also told him that I figured I would be working non-stop and trying to do my best in order for the people there to know that I am serious about wanting to be in advertising. During the conversation about how much work I expected to do, he said this:
“If were to run a 10K marathon, would you run full-out at the beginning with an expectation to finish first”?
That made sense. He said a lot of people just work and work and work until they get really tired and then they tend to lower the standards of their work. He has seen a lot of interns fall down that path, and apparently it can happen quite easily. Message of the day, pace myself. He also said this about interning:
“You’re a writer, but don’t just limit yourself to writing. If someone wants you to find stock photos all day, then find stock photos. If you don’t put 100% into finding the right one, then you will be known as the guy who failed - and nobody wants that title”.
Again, it made sense. I want the title of Copywriter, but I also want to be known as the guy who can *hopefully* be counted on for anything. Hey, finding stock photos could turn out to be fun, who knows! So, what about the thought that an intern will get the work that nobody else wants? hmm.. Here’s what Alex had to say about that:
“No matter what work you get, treat it like it’s the most important client you have ever worked on. You will be given work that may seem small at CP+B, but to another agency, it would be a huge opportunity. If you get a "boring” client, and you either refuse it, or do mediocre work, you will forever be known as the guy who didn’t try hard enough. If you don’t want the work, fine. They will give it to the next guy in line. If you are known for not doing your best, your workload will go down and down - because people will know that you’re not up for it. No matter what client you’re working on, you can always win a One Show award for your ad - so never stop trying".
How cool is that! If I get an Internet banner ad, I will rock the sh*t out of that ad. I will also try to one-up it by adding a print or billboard ad. Hell yes, I’m motivated!
He told me to not be nervous, and to always be excited. If I try my hardest, my work will reflect that. I won’t be the guy who demands attention for the work I do - I’ll be the guy who *again, hopefully* does the work like a ninja, and people will recognize that.
Hey, I’m in Boulder, what else am I supposed to do? I might as well work and work while I am here.
Meeting Alex was an awesome experience! He gave me a free t-shirt from the FearLess Cottage. Yep, I’m wearing it right now. It’s so overwhelming and exciting that this happened to me - it’s almost surreal. Wow, I’m in F N Boulder and I’m about to Intern at F N CP+B!
If it wasn’t for one Emma Wathan, I wouldn’t be here at all. I wish there was a way I could express my thanks, but unfortunately all I can say is thank you, and maybe get you a CP+B t-shirt. lol
Anyways, I start my Internship tomorrow at 9:30AM. I’ll definitely write about that when I get back. I’ve also attached some photos to this blog :)
Until Next Time!