filmonomics

Biz As Usual: Old White Dudes Direct Most Teen Content.

Photo: Infographic comparing film industry spending with paying audience 

Who Cares About Actresses is not surprised to hear that there is now data to show how the film industry tends to fund and prefer directors in older age groups, even though younger directors (and sometimes older directors) actually tend to bring in more money with the films they make. Filmonomics @ Slated uses statistics to analyze various aspects of the film industry, and their latest one shows that the film industry favors directors in their mid-forties, even though they are producing content for an audience that is largely much younger than them. As the research shows, this age issue flips with actors, as younger actors, especially younger female actors, are much more likely to be cast than older actors. Of course, this means mainly male directors; we don’t need to tell you that women of any age have troubled getting hired as directors. WCAA recommends looking at this data in comparison with Slated’s statistics on gender as well.  

Perhaps the film industry should pay more attention to data, especially as according to Slated it can also predict how film career cycles will change. WCAA is dubious about how effective analysis can be, especially when so much of the racism and sexism in the film industry is backed up by concrete facts. For example, numerous studies show that diverse films do better at the box office. Slated’s research on this age gap is indicative of a larger disconnect between the film industry and it’s audience, one that has been apparent for a long time, but the analysis is no less valuable.