The executives did not want to have Linus reciting the story of the birth of Christ from the Gospel of Luke. The network orthodoxy of the time assumed that viewers would not want to sit through passages of the King James Bible.
There was a standoff of sorts, but Schulz did not back down, and because of the tight production schedule and CBS’s prior promotion, the network executives aired the special as Schulz intended it. But they were certain they had a flop on their hands.
“They were freaking out about something so overtly religious in a Christmas special,” explained Melendez. “They basically wrote it off, like, hey, this is just isn’t going to be interesting to anyone, and it’s just going to be like a big tax write-off.”
Melendez himself was somewhat hesitant about the reading from Luke. “I was leery of the religion that came into it, and I was right away opposed to it. But Sparky (Schulz) just assumed what he had to say was important to somebody.”
Which is why Charles Schulz was Charles Schulz. He knew that the Luke reading by Linus was the heart and soul of the story.