“Most importantly—to fans anyway—the logo looked super-cool. After the panic over the hiring of [Tim] Burton and [Michael] Keaton, the introduction of [Anton] Furst’s logo brought back some anticipatory excitement. The biggest worry among the maturing comics fans who loved Watchmen and The Dark Knight Returns was that the people making Batman didn’t ‘get’ the property, and that they were going to make something overtly silly or slapdash. But that first poster didn’t look slapdash. It looked like Warner Bros. was spending some money on marketing, which meant the company probably thought it had a hit on its hands. It was a good sign.”

Adventures In Licensing looks at how the logo for the 1989 Batman helped set the course for superhero movies to come.


The Hunger Games movie series continues to have one of the more visually interesting promotional approaches, as evidenced by these new “District 13 Citizen Posters” promoting Mockingjay Part 1. Compare these to the propaganda-style “Capital posters” that were released a couple months back. But it’s comforting to know that even in the bleakness of District 13, Effie still manages to look fab.