Fiat 130, 1969. Another one of 1969′s new cars, the 130 saloon had a 2.8 litre 60° V6 (later enlarged to 3.2 litres). It was the largest, most luxurious Fiat of the modern era but was not replaced when production ended in 1976 after 15,000 cars had been built. Fiat never again marketed a large luxury car

FIAT is NOT Juventus’ private bank account, despite what you think.

Few things irk me more than hearing that the current Juventus owner’s, namely John Elkann,  don’t care about the team because they not using FIAT’s money to help bolster the team as perhaps it was done in past years.  As for the level of stewardship of the team, I’ll address that another time, right now I want to talk about FIAT’s role here. 

I have heard this quite often and those who bring is up are ignorant in the classic sense. Those to whom it has been explained and still believe it are ignorant in the contemporary sense. Let’s set the record straight, Juventus’ owners CANNOT USE MONEY FROM FIAT TO BUY PLAYERS! 

FIAT, or now, FCA, is a publicly traded company.  For those of you who are not familiar with what that means it’s simple; there are thousands of owners, not just the Elkanns and the Angellis. Every dollar spent by FCA has to be accounted for and reported to the government and the shareholders. If Elkann were to take money from FCA and give it to Juventus that would be ILLEGAL. Let me repeat that, it would be ILLEGAL. It’s theft. It’s not his personal bank account, he is accountable to the SHAREHOLDERS and the LAW.  

However, let’s assume that he could that, (let’s also assume that I could lose weight by eating Nutella and bread three times a day), there is a little something called Financial Fair Play. Have we heard of this? It means that the teams can only spend what they bring in from TV, gates and sponsorship.  No more sugar daddies.  

But wait, Jeep which is part of FCA, sponsors Juventus, so why not give them 100 million per year instead of the 30 million, Gianni would have done that right? Again, there is a little something called accountability.  Like it or not Juventus doesn’t demand as much money as Manchester United with their monster Chevrolet deal, they don’t get the same type of exposure. So that cost cannot be justified to the board of directors, the shareholders from whom the money would come or the unions who might have to accept lower wages or the customers who would have to pay higher prices. 

But as one person said, Marchionne was present at the Napoli match so they have the capacity to do that. Not the best logic.  If this hasn’t convinced you then I have one last thing to add.  Do you think a multi-national corporation that earns billions of dollars annually and employs about 300,000 people world wide exists for the sole purpose of supporting a football team which employs a few hundred?  This is common sense which in this world is becoming less and less common.