female mascot

http://www.adweek.com/brand-marketing/brawny-swaps-male-mascot-strong-female-figures-honor-women-170036/

In honour of International Women’s Day, as well as Women’s History Month, the paper towel company Brawny started the video campaign #StrengthHasNoGender. The brand swapped its iconic male Brawny male mascot with four women from traditionally male dominated professions – jobs in the fields of science, technology, engineering and mathematics. The women include Linda Alvarado, Swin Cash, Dr. Valerie Montgomery Rice, and Maureen Stoecklein. For the entire month of March, paper towels with images of these women will be available for purchase in Walmart stores. Brawny is trying to break down traditional stereotypes and barriers, while also empowering women and promoting female leadership and accomplishment. Brawny will also be donating $75,000 to the organization Girls Inc.

 One course concept that can be applied to the #StrengthHasNoGender campaign is social construction. Social construction is an understanding of the world and individuals based on constructions of reality - socially, rather than biologically. This theory focuses on the social, rather than biological constructions that occur in society. This theory is applicable to this campaign because the ideas and assumptions people make in regards to women are constructed through social norms, rather than biological ones. For centuries, there have been underlying assumptions that women should work in professions specifically for them – nursing, teaching, administrative, etc. Men on the other hand have been known to work in jobs related to construction, auto mechanics, forestry, etc. This campaign specifically seeks to break down social constructions that have resulted over the course of history in regards to women. It puts the spotlight on women who are not afraid to overcome adversity, and also highlights the personal, social, economic, and cultural achievements of these women. It shows that women are courageous and strong regardless of gender stereotypes that might indicate otherwise. 

- Lauren Wagner

thats the female mascot of one of the biggest games of 2016……….. exchanging presents and kissing her girlfriend……….. in a canon comic………….

Female Mascot. Lady Met. New York Mets.

Lady Met was the first female mascot, introduced in the 1960s on leaflets, flyers, and pennants.  She appeared live with Mr. Met at Shea Stadium, but her appearances stopped in the early 1970s. She made a small comeback in the 2000s by attending special events with her husband, Mr. Met, and their two kids. She also starred with Mr. Met in a “This is Sports Center” commercial in 2003.

Lady Met wears a sweater with her name, Lady Met, across her chest. She is not Mrs. Met, she has her own identity. You go, girl!

Q & A (from a short interview long ago)

Q: I notice you have two rabbit-themed OCs that look kind of similar, are they related?

A: They’re not related but their designs are inspired by each other, and they both turn into rabbit plushies. Holly is my female mascot and Korokoro is my male mascot. Hearte is not a mascot but a character with her own series. However, because of her popularity, she often appears. 

Q: Is your named spelled Holly, or Hollee? I’m not sure which one to use.

A: I’m okay with either spelling; doesn’t make much of a difference. Holly is actually the name of my very first OC. Sometimes for online handles, I use my characters’ names, but this one ended up sticking with me (Kaze-Hime was also another OC). These days I tend to use Hollee more.

Q: Your handle used to be Kaze-Hime, why is it Soundlesswind now?

A: I still go by the former. Or rather, I’m still stuck with the former. Soundless Wind is better explained as my website name…or I suppose, a world name to group all my characters together. It’s based on the image of a spinning galaxy, in space where it is too distant to hear any gust sound.

Q: When did you start drawing? What inspired you to draw?

A: When I was very young, I really liked Sailor Moon. I thought she was super pretty and I wanted to connect with the show somehow, so I drew. Because the series ran for some time, I ended up drawing a lot. The adults around me thought I had a natural aptitude for it, so they let me continue.

Q: How did you get into Digital Art?

A: I’ve had a computer since forever, so I often drew on MS Paint and made short videos in my spare time (which I had a lot of). I then started making web layouts, and seeing my interest in it, my brother gave me Photoshop 6. Eventually I ran into Hiromi-chan’s Sugar Caramel Box site and found out about CG artwork. I was astonished that someone so young could be so talented. It was a world I hadn’t known about before. — Afterwards I researched and learned from a tutorial site called Polykarbon and started colouring my pencil scans with a mouse (2003/4). During this period I became friends with Zeiva, and her detailed style fired me up, so I tried really hard. — Sometime after I joined DeviantArt, my brother bought me a tablet for my birthday, and though it took me a long time to get use to it, I eventually became very comfortable with drawing in a new manner. I’ve always liked tinkering with software, so the practice of digital art was extremely interesting to me. 

Q: How did you develop your really detailed style?

A: Hmm…I don’t think I particularly aspired to be very detailed at first, but I was definitely trying to learn more and more techniques. At some point in time, my friend told me that my drawings were pretty messy up close, so I treated it as a challenge and became more attentive to detail…and one thing lead to another. Style isn’t something one should force, I feel. Just let it happen.

Q: You probably get a lot of messages, do you manage to answer them all?

A: Unless I’m doing a meme, I pick a few random or most recent ones every now and then to answer. In truth, nope, I’m quite overwhelmed… I try to read as many as I can though, and I’m always very happy to receive new asks. My inbox is always flooded though, so I might not get back to someone for a very long time.

{I want to petition to make sharks the next big Feminist Mascot. Because female sharks are essentially massively badass. They’re usually larger and stronger than their male counterparts, and can reproduce asexually and at their leisure.

Excuse you, I’m fabulous. And I’ll eat you if you think otherwise.

You’re not entitled to my body! Your arm will only fuel my rage.

Sleek and curvy all at once. Shark ladies represent for all shapes and sizes.

I’ll eat what I want and maintain my killer body how I choose.

WHAT DID I TELL YOU ABOUT TOUCHING ME.

Plus I can be super sweet and majestic, just watch me.}