The Style Line is extremely happy to present the much anticipated interview with Cally Rieman founder and creative chief of emerging brand KAL RIEMAN. Now I know what you may be thinking, why debut a F/W 2012 collection  in the dead of summer? I like to think of it as taking a vacation via the internet and going to a place where luscious leathers and cuddly autumnal tones are welcomed alike. But to give you the best of both worlds, along with debuting some of Cally’s F/W 2012 pieces, Cally discusses her S/S 2012 collection, along with her endeavors, hopes and dreams.

Tell us a bit about your artistic endeavors.

Running a business is one, big artistic endeavor.  Besides the design process, it take much creative effort to build a brand, execute photo shoots, present the brand to buyers and customers, create a website, and take care of all the business matters associated with it.

All of my energy goes into this process.  It is a bit overwhelming at times, but nonetheless exciting.

How did your experiences contribute to the birth of KAL RIEMAN?

By chance, I wound up working in men’s wear for the first 5 years of my career in fashion.  It taught me a great deal about tailoring and wardrobe building, because those are the foundations of men’s wear.  I realized that those principals could apply to a women’s collection and make it more sound, viable, and long-lasting.  

How would you describe KAL RIEMAN as a brand? 

KAL RIEMAN, Inc. creates ready-to-wear, women’s clothing, designed and tailored for successful, cultured women. The collection of styles is sold in high-end retail establishments and directly to private clients, focusing on women ages 30 to 50 who are  seeking unique and original  wardrobe essentials grounded in classics.

The company distinguishes itself from  competitors with foundational, tailored, suit separates and designs that are at once timeless and fashion forward.  KAL RIEMAN is committed to creating beautiful, structured garments that will be staples of our clients’ wardrobes for  many years.

Tell us a bit about your design process. 

It starts with a feeling or a gesture–an attitude, if you will.  That is often provoked from an image found in art, music, an old photograph.  

For Spring 2012, that image was a photograph of Jean-Michel Basquait by Nicholas Taylor 

From there we begin to look at fabrics with this idea in mind and start building a board of fabrics for the collection.  Simultaneously, we research the color palette and typically go through at least 30 colors before we decide what works.  Our inspiration board changes on a daily basis, but is always in front of us.  We put things on the board and within a week, we know if they “work” or not.  It is a really fun and exciting evolution of a feeling.

What do you consider the brand’s great accomplishment thus far?

KR’s greatest accomplishment so far has been are connection with our clients.  It is a very personal relationship and we have developed very strong relationships with our stores and our private customers.  By holding trunk shows, I have had the opportunity to get to know these women, find out about their lives, hear what they like or “need” or what they are looking for, and to watch them react to the collection.  It is amazing to watch each one of them adapt the collection to their own style; to select the pieces that fit their personality and lifestyle.  It has been a great lesson and a heart-warming experience.  

Would you say your personal style influences KAL RIEMAN?

Absolutely.  The Tomgirl that I am runs through this collection at all times.  That and my Libra self.  A continued effort to find the balance between masculine and feminine, between structured and unstructured, between art and wearability.

Who is the KAL RIEMAN woman?

The Kal Rieman woman is confident, assertive, and direct.  She is cool without being cold, forthright without being in your face, and smart without being a know it all.  She knows how to enter a room and her effortless grace is noticed by all.


Bernie Sanders’ Democratic Socialism: A Closer Look

Fashion blogger, student fashion designer and one of our very own previous interviewees Jennifer Wang shares her insight and design experience. Her student made collection pictured above is only a preview of what the immensley young talented Wang can do. Here’s a bit of what she had to say:   How when and why did you first become interested in fashion? To be honest, I’m not really able to narrow it down. But to me, not knowing is more powerful than actually “knowing” because I have come to rely on a stronger, gut feeling instead! Can you tell us a little about your experience with fashion design? Do you aspire to be a fashion designer?
From the Fashion Design elective at my school which I took my freshman year, I learned basic sewing skills. That year and the year after, I enrolled in a summer pre-college program where I took classes in fashion design, construction, illustration and journalism to name a few subjects. Sophomore year I took Digital Photography (which helped me gain a photography base for my blog). When I came back for my 2nd year in Fashion Design in my junior year this year, I had developed a broad range of skills that helped me translate my ideas from the inspiration process into the final construction. Aside from that, I learned a lot through trial and error, observation, and also through reading books!
Tell us about the design process of your recent collection for your class. I first started by collecting a large collection of inspirational images from magazines, Style.com, and random sites online. I organize everything into a visual journal which is categorized by themes even if I can’t give the theme a name. After choosing a direction to go with for my collection, I start drawing my designs on croquis templates and when I’ve finalized them, I make lists of all the materials I will need to construct them. Once I’ve collected the measurements of my models, I start the construction process. The last thing I do is make alterations if necessary and then choose accessories!
What other areas of the fashion industry inspire or appeal to you? Fashion photography really appeals to me in particular. I think it’s a great skill to have if you wish to go into the design field because you can photograph your garments yourself and if you know how to take strong photographs, they will add selling power to your garments!
How crucial do you feel is it for those looking to break into a creative industry to take classes in their chosen field?
I’d say it’s 50%. Having a strong base in technical skills is important but even if you go to the best design school in the world, the rest is up to you to come up with creative and innovate concepts! You can’t really call anything design if there is nothing new and exciting.
Where do you see yourself in five years? I hope I get accepted into Parsons and that I can afford it too! After that, ff I work hard enough and make the right connections, I would love to be given the privilege of showing at NYFW! We will just have to see how it pans out in the future!   To read Jennifer’s previous interview here on The Style Line please click HERE!

Having developed a new-found affinity to all that is denim, I was honored and overjoyed to have visited the VIGOSS USA showroom on not one but TWO occassions. Having recently graced the pages of coveted magazine Teen Vogue and crowning honorary it-girl Sky Ferreira as the face of their F/W 2012 campaign,  it’s obvious that VIGOSS has made it clear that they are the epitome of downtown chic. Keep your eyes peeled and wallets open -Owning a pair of these jeans should be at the top of your fashion to-do list! As such, The Style Line caught up with President of Sales, Erika Shulman to discuss what makes VIGOSS USA tick as well as the company’s aspirations.

How would you describe VIGOSS USA as a brand?

Confident. Edgy. Provocative. Vigoss USA is famous for premium skinny jeans with a huge assortment of textures, colors and prints. 

How do you distinguish yourselves as a brand in the ever-growing denim industry?

Innovation and detail set VIGOSS USA apart from other brands of jeans on the market today. 

At VIGOSS USA, we use innovative wash methods and techniques such as laser printing and coating processes to give our denim a unique look. Our jeans also have premium details like leather-backed buttons, interior finished seams, and lined back pockets. Because we have our own factory, we are able to deliver  premium jeans—that typically cost over $200 —for under $100.

Tell us a bit about your design process. 

We seek inspiration from photography, art, design, film, music and street culture and then translate this artistic energy into silhouettes, finishing techniques and washes.

What do you consider the brand’s great accomplishment thus far?

We have spent a lot of time developing our fit so it can be worn by a broad range of customers in all sizes and shapes.  Most women are looking for jeans with the perfect fit when shopping. Our fit created specifically for women has set us apart in the marketplace.

The beautiful FW 2012 Lookbook campaign features Sky Ferreira, why do you feel Sky embodies the spirit of the brand?

We were drawn to Sky Ferreira because of her confidence and unique, downtown look.  We wanted someone who embodied the edgy, provocative Vigoss aesthetic.

Who is the VIGOSS USA girl?

The VIGOSS girl is a trendsetter—confident and original. Very fashion savvy, she demands quality and craftsmanship.