Real Estate Signs - The Ultimate Guide For Agents - Fit Small Business
Displaying real estate signs is a cost-effective method for the realtor to build a reputation. Signs are typically branded with the name and/or logo of the property’s listing agent. This helps real estate brokers to build trust with their target audience, boost brand awareness, and increase the chances of doing future business with people who have seen their signs.
There are five types of real estate signs commonly used to advertise property: stake, post, frame, feather flag, and vinyl decals. Most of these fall in the category of ground-mounted signs – the ones you see along the side of the road used to entice those who pass by either on foot on by vehicle. I surveyed the websites of a handful of sign companies to get an idea of the selection available and the costs of each type of sign. Let’s discuss the differences between them.
H-frame Stake - H-frame stakes are metal sign holders used most commonly to hold light-weight, corrugated plastic signs. An H-frame stake is generally the least expensive type of post for ground-mounted real estate signs. You can grab a 9-gauge wire stake whose dimensions are 24 inches tall by 10 inches wide for less than $2 a piece.
SignsOnTheCheap offers a single H-frame wire stake at $1.69, with a box of 50 stakes costing $0.84 per stake. FastRealEstateSigns sells the same size 9-gauge wire stake for $2.49 each.
The T-bar metal stake is a weightier iron stake, shaped like a T with hole at the top to hold aluminum signs. FastRealEstateSigns sells these stakes for $7.95 to $10.95 each, depending on the quantity you order.
Frame Metal frames are heavier than wire stakes. Most wire stakes weigh less than a pound. Metal frames made of iron and steel, on the other hand, range in weight from 5 to 15 pounds. The frames hold aluminum signs that either hang from the frame or slide directly into the frame. You can choose between angle frames and rounded frames.
The pricing for metal frames starts around $15. At the low end, SignsOnTheCheap sells its 24” x 18” (which stands between 30” and 40” high) dual rider metal frame for $14.87 each. RealtySignExpress sells a heavier version of that frame for $27.99 each with the price dropping down to $21.99 for an order of 50 or more frames.
Posts For most of us, when we think of real estate signs, the first one that comes to mind is the colonial post. That’s the white, inverted L-shaped sign we typically see the larger franchises use to advertise properties. Once upon a time, the colonial post was a wood post painted white. Today, the updated version is a more durable aluminum stake covered in black or white powder. Used to hang aluminum signs, the colonial post stands 66” tall, weighs in between 5 and 15 pounds and accommodates an aluminum sign between 24 and 30 inches wide.
There is usually a space atop the sign for slide-in or bolt-in riders like the one seen in this picture. You can order a lightweight 6.5-lb aluminum post that holds a 24-inch sign for $34.95 from RealtySignExpress. The price goes down to $29.88 apiece with an order of four or more. FastRealEstateSigns sells a 13-lb post that holds a 30-inch sign for $74.99 each. The price goes down to $66.99 with orders of 50 or more posts.
Vinyl decals – Vinyl lettering and washable paint show up in the windows of storefronts to advertise the availability of commercial real estate. Decals are a cost effective option for properties that cannot accommodate a ground-mounted sign like those in a mall, strip plaza or other retail location where foot traffic prevents the use of sidewalk or yard signs.
Feather flags – Most commonly seen to advertise apartments and new constructions, feather flags are colorful polyester flags stretched over a curved pole. Together with the pole, feather flags weigh about 5lbs and display short messages written vertically down the flag. An 8-foot stock real estate flags equipped with a swivel base so the flag turns when the wind blows range in price from $50 to $75 each.
Now let’s talk signs.
Corrugated plastic and aluminum signs vary in price depending on several variables: