What’s the first thing you think of when you hear the word “Italy”? Is it the country, situated just below France and Austria? Or is it the salty scent of a sea breeze, blowing in from the Mediterranean? Or you might think of the sights, the Amalfi Coast, Lake Como, the Leaning Tower of Pisa, or of its people, or even of the country’s nude beaches (hey, to each his own). Or, if you’re like me, you think of Italian food, more specifically, pizza.
Okay, I have something to admit. I actually had to google all of those other facts about Italy because the only thing I could really think of was pizza. I love pizza. It doesn’t need to be fancy, or expensive, or have all these hard-to-pronounce addendums. Just give me a hot slice of pepperoni any day and I’m happy.
And that’s the essence of BUILD and why it appeals to everyone, from undiscriminating pizza fanatics like me to hardcore foodies that correct you when you say “crepe” wrong (I speak from personal experience). You can create your own pizza, that pleases your tastebuds and makes you happy.
David and Lisa, the minds behind BUILD, were inspired by their extensive travels to Italy. They spent a lot of time in Rome and quickly acclimated to the Roman-style of eating, which is simple, locally-sourced, and very fresh. And they wanted to bring that philosophy of fresh, healthy, good food back to the US and combine it with the idea of being able to eat whatever you want.
It’s this same sense of simplicity, wholesomeness, and plain fun that characterizes the atmosphere of Build as well. In Italy, there is very much a sense of living to eat and not eating to live and in the quick-service, fast food culture that pervades the US, that pure enjoyment of good food and good company is lost. With BUILD, David and Lisa seek to transport you to a place where you can forget time and the stress of everyday life, where you can just sit down with your friends and family and feel at home.
Maybe it’s too much to hope that one pizzeria could remind us to slow down and take life as it comes, but at the very least BUILD is a sanctuary, a place where we can let go and be happy.