Last night was Fashion’s Night Out in NYC!
Ford has partnered with Uber, the on-demand car service, to debut its 2013 Fusion by providing gratis transportation powered by the smartphone application. A fleet of Ford vehicles wrapped in custom artwork by New York designer Rebecca Minkoff will be available to fashion purveyors throughout the city.
Akin to the Fashion’s Night Out program, the 2013 Fusion represents the latest in Ford’s unparalleled history of revolutionary technology and design. “The ability to showcase the 2013 Fusion’s state-of-the-art features to the tech-savvy Uber audience is invaluable” shares Amy Green, East Market Marketing Development for Ford “and celebrating Fashion’s Night Out with sought after designer Rebecca Minkoff, known for her sophisticated designs and attention to detail is a great way to reinforce Ford’s commitment to quality and style.”