fashion-forward

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Milly Advertising Rebrand by Sagmeister & Walsh

“MILLY (by Michelle Smith) wanted to rebrand their advertising and communications to reflect the attributes of their new collections: edgy, irreverent, bold and colorful. When Michelle established the MILLY brand it gained fast recognition for its retro & vintage inspired looks merging American silhouettes with French atelier style. While Michelle has kept emphasis on impeccable details and high-end custom fabrics, the style has shifted towards bolder and more fashion forward looks. We worked closely with MILLY on a rebrand campaign that reflected this evolution. We kept the existing logo mark but evolved it through animation and placement. Whether the logo grows flowers, freezes over in ice, or is painted onto a woman’s body; each application can reflect the themes and inspirations of the most recent seasons clothing line and patterns.”

Sagmeister & Walsh is a NYC based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and themselves. 

Right now the rain is pouring down outside, and in my heart.
It’s been a rough week. 

It’s enough to make you want to pack up your troubles in your old satin handbag, bundle yourself in a big, cozy, deep eggplant velvet bathrobe and go to an awards show.

Style Savvy: Fashion Forward. August 19. We did it. ⊟ 

And by “we did it,” I mean we absolutely had nothing to do with doing it, other than continuously getting people’s hopes up on Twitter. The third Style Savvy game, alias Motherfuckin’ Style Savvy, has been out in Japan, Europe, and Australia for some time now, but it finally debuts in the States on August 19.

“Players can immerse themselves in a world of fashion by owning a boutique, designing clothes, styling hair, applying makeup or becoming a model. When players make themselves look good, customers who visit their boutiques might start adopting the player’s style. The game includes over 19,000 different articles of clothing, items and accessories to choose from. 

Players can also learn real-world fashion tips from the Fashion 101 guide. To access Nintendo character-themed clothing and accessories in the game, players can tap select amiibo figures to a [New 3DS or a] Nintendo 3DS NFC Reader/Writer accessory to trigger an event. Once the event is completed, players can get the special items.”

Also coming to the 3DS this year, Disney Magical World 2 with “new adventures in six Disney-themed worlds” including Frozen. That launches October 14.

BUY Style Savvy games
Draco with a shoe obsession headcanon

Okay but lowkey doesn’t Draco strike you as the kind of guy to have the most fashionable shoes of the century? And not just a couple of high class expensive pairs that he busted money on. He’s got tons. And no one at school reeeallyy saw them because their robes always went to their feet, and seeing the tips of his shoes probably didn’t cause much attention.

But when he went plain and regular and showing off those different kinds of shoes, people just kinda went daaamn

Think about it, his school trunk was FILLED to the brim with pairs, and of course he had his own shrunken pocket armoire for his designer clothes don’t worry, but a TRUNK packed with shoes. So much so that he probably stored some under his bed as well.

He’s got everything, oxfords, brogues, calves, even sneakers that are ‘In’ in the muggle world. Brands that half of the people in the world would have to sell their house to afford, shit like that, in every colour that’s reasonable. He’s got it all.

So imagine Draco just kind of sitting on the edge of his bed, shining his shoes after a day of use, or on his knees trying to organize them under his bed or in his trunk, or sending an order by owl for another pair and his roommates groaning when the owl and box come im because their room is COVERED in shoes that they’re not even allowed to touch.

Draco with a shoe obsession gives me life.