Hey there! I’m smzeldarules, a cosplayer in Western New York. I’ve been cosplaying since 2006, but took a break while I was in college. In 2014, a year after graduating, I finally got back into the hobby and also made my active cosplay facebook page! I’ve learned a LOT about facebook’s strange rules and how to get your posts shared with more people from having my cosplay facebook, my graphic design facebook (which I confess, I’m not very active on), research, and even a little bit from my job. I hope to help cosplayers looking for stress-free and money-free
ways to improve their facebook reach with these tips!
1. Create a fanbase of people who
will interact with you.
FIRST THING’S FIRST, the number of followers you have or get is NEVER what
should matter, what DOES matter is how interactive they are with your posts;
and that means you should aspire to get followers who will like what you make
and talk about what you post with you. If you just get random people to like
your page, they will become “empty likes” and might even unfollow you.
2. Find which posts get the most
You can find your most interacted posts by going to your page’s “Insights” tab,
scrolling down to the “Your 5 Most Recent Posts” and clicking it to see all of your posts, then
filtering the table by Reach. It should then list them with the most
engagements at the top.
Ask yourself: What works about these posts? Why did so many people
like/comment/share/engage with me about these specific posts?
Try to do the same for a lot of your posts, whether it be the content in the photo you posted or the link you shared, or maybe it was the way you shared/posted it. You now know what most of your followers are
most interested in regarding your cosplay, and if you keep that up, your
followers will eventually end up getting more people to talk about your work
and discuss with you on your posts. When people engage with your posts, since
they are more than likely public, their friends are most likely going see their engagement on
their news feeds, and if they’re interested they might want to follow you too!
3. Square images for timeline posts
**Disclaimer: **Keep in mind this
is just for timeline posts! Do whatever the heck you want with photoshoot
photos and other pictures; I’m sure they’re absolutely beautiful no matter what size and they
deserve to be unedited :) But anyway,
Facebook apparently will automatically try to “boost” timeline image posts
with equilateral sides more than if they don’t have equal sides.
504x504px is the size in which square images will be displayed on your timeline.
When you click it, will be closer to real size. Long vertical pictures will be
shoved to the left though. So it’s better to post horizontal images with a minimum width
of 504px than vertical images if not square.
Use Photoshop or any equivalent. I even suggest posting instagram photos often
if you can because they’re automatically square!
Square images also look way nicer on people’s newsfeed if you’re just posting one
image as a timeline post. Example:
Boosts for free!
You DON’T need to spend money for Facebook to “boost” your post. If
you have a good amount of followers who interact with you regularly, and you
post things that your followers are most interested in, one thing at a time,
“boost”s will just happen. Timeline image posts being the sizes
Facebook focuses on do help, but a big chunk of people who follow and interact
with you are more important. Obviously interaction won’t be as huge as if you
give into the corporate devil and pay Facebook for it, but don’t you want people who are
genuinely interested in your work following you, and not random people who
don’t give a crap and will probably just unfollow you the next day?
If you’re willing, tag your personal page in your photos. It will increase the
reach to your personal friends, since they are more than likely going to see
“Your name” was tagged in “Your cosplay page“‘s picture. When
your friends like your posts, since they’re public, their friends are more than
likely to see it too; another way to increase reach. You could even do this to
get your page started and then stop tagging yourself in posts that you don’t feel like
tagging yourself in.
The scheduled post function is wonky for multiple reasons. For one, your page
will still say it was posted at whatever time you scheduled it. Say for
instance, you schedule something to be posted in 2 weeks - once the time does
come, it’ll be posted and on your page it will say the date and time of
posting. But, it will be shown on your cosplay page as posted 2 weeks prior so
it won’t be shown on your photo collage at the left side of your screen if you
post pictures regularly. It will be seen in your albums, but as a photo from
“2 weeks ago.” I don’t know if it’s just me but I hate that.
There’s just a lot of bugs in the scheduled posts function; I’d rather just
wait for Facebook to fix the bugs in it…if they ever do. More than half the
time it messes up for me and doesn’t even get shared with many people anyway,
no matter what size an image is or what the content is! “Boosts” very rarely
happen on posts I schedule as well. So in my opinion, at the current state it’s in, scheduling posts aren’t worth it.
- Time of day can help boost your post reach too. I usually find lunch time and 5pm-6pm on weekdays do very well. I have pretty good luck with any times on the weekend too.
5. **~~~Pretty graphics~~~**
Make sure you have a really nice profile picture and cover photo showcasing
some of your best work!
Believe me, it really makes a difference. It might be the graphic designer in
me talking for the most part, but I cringe when I see graphics that are
stretched out! I see it mostly on cover photos. Do a little research, find a
graphic editor software to make one, or have a friend make one for you! Facebook cover photos are 851x315px, and then profile pictures are going to be shown as a square no matter what with the current layout.
Even making a logo for your cosplay name is a nice touch if you want! Cosplay
for me is just a fun hobby, but being a graphic designer at the same time
motivates me to create eye catching graphics already, so it’s just an added
bonus I guess.
- Make your graphics .pngs as much as possible! Facebook really likes to decrease the quality of jpgs (which are already compressed).
6. Spam4Spam… I mean Share4Share is the devil.
This is part opinion but also factual as well.
Basically s4s is literally just spam to me unless you’re wholeheartedly expressing
interest and appreciation for the person’s work.
You’re just clogging up your followers feeds AND WILL POTENTIALLY LEAD TO PEOPLE
UNFOLLOWING YOU, which means LESS REACH! Do you really want that? All the power
to you if you do but if you’re mindlessly just sharing people’s pages and not
even posting your own cosplay work, people will ask themselves why did they
even like your page in the first place?
7. Change up your content every now
Just a little SEO tidbit. Changing content and the way things are worded will help search engines pick up
your page - This goes for not just facebook pages but any webpage you have!
Feel free to ask me questions if you stumble
upon this and/or share with friends!
Here’s some other helpful links too:
“All Facebook Image Dimensions: Timeline, Posts,
“10 Changes to the Facebook Page Layout: What
Marketers Need to Know”
“Fb pages: Sizes & Dimensions”
smzeldarules / / facebook | cospix | worldcosplay | acp