face situation

Dark Nights (Part 6)

Originally posted by hunterchesters

Summary: The reader is having a hard time coming to terms with how she’s reacting towards Dean and he’s not making it any easier…

Dark Nights Masterlist

Pairing: Alpha!Dean x Omega!Reader

Word Count: 2,200ish

Warnings: language

A/N: Some fluff, some angst, some cliffhanger…


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what the rising signs value in life

Your rising sign is how you see the world and how you interact with and experience it.

Aries Rising: You prefer to always be busy and active, liking to be on your feet and doing things. You face life with enthusiasm and good energy. You value independence and like to keep motivated and to motivate others.

Taurus Rising: You like to take your time and be patient. You are very stable and like to have things stay the same. You face life with patience and responsibility. You value security and loyalty.

Gemini Rising: Naturally curious and inquisitive. Always wanting things to be new and fresh, changes of scenery can be really good for you. You face life with optimism and cleverness. They value intellect and flexibility.

Cancer Rising: You are very sensitive and in tune with your emotions and surroundings. You face life with sweetness and imagination. You value kindness and caring for others.

Leo Rising: Magnetic and charismatic. You are very self aware and aware of your surroundings and others. You face life with courage and pride. You value creativity and speaking your mind.

Virgo Rising: You can be quite shy or introverted, but you are also very soothing to be around. You are very adaptable and will go out of their way to help people, especially friends. You face life with hard work and modesty. You value dependability and practicality.

Libra Rising: Extremely friendly and easy going, being polite is very important to you. You face life with grace and compromise. You value your appearance (not just in your looks, but in how you appear to others) and being considerate.

Scorpio Rising: Strong and ambitious, you have an unmistakable aura. You like to have power over yourself or your situation. You face life with control and passion. You value dedication and observation.

Sagittarius Rising: You can be restless throughout life, wanting to see the world or to have new surroundings. You face life with curiosity and philosophy. You value happiness and keeping things lighthearted.

Capricorn Rising: You are reliable and hard working, and take things quite seriously. You face life with success and reservation. You value wise advice and being rational.

Aquarius Rising: You like to be individual and stand out, even in the littlest of ways. You face life with new ideas and revolution. You value education and acceptance.

Pisces Rising: You like to go with the flow, seeing where life takes you. You face life with softness and compassion. You value creativity and positive energy.

you know what i liked more about this episode

is like how the child acted…like kids

how teen moon was scared because she was suddenly queen and didnt have idea what to do because she was a child facing adult responsibilities

how marco needed help from his parents and even then he wanted to see his friend and carried those sweet seeds all the way

how star cried and asked for her mom when she was trapped inside ludo

like im so happy cause i always see how in all the shows the responsibility is put on children shoulders like they were adults or they know what they are doing and then everyone expects them to do everything right but they are just kids and they need guidance.

and that effect you could see it on ludo. asking for being loved and recognized for something in his life.

i loved that.

How Sony deals with fandoms

I’ve been to an international in-house PR summit hosted by one of my clients this week and nearly fell off my chair when one of the guest speakers was a VERY important person from Sony Music Entertainment. Let’s call him John. I won’t disclose his function and real name because I don’t want to reveal where I was, but based on his title he definitely knows what he‘s saying and has a lot of industry experience.

His speech was mainly  about how to engage with a variety of different target audiences. Of bloody course one of the first slides he showed was a picture of 1D engaging with fans which was supposed to drive the point home that there are some audiences who are more passionate about a brand than others.He mentioned then that he’s worked with 1D on their albums which drove me into a bit of a freeze.

Because I’m embarrassing, I recorded parts of his speech on my phone and wrote the most important things down to share some interesting insights he gave about how Sony manages their artists’ target audiences, crafts their artists’ social media actions and deals with the fact that at the end of the day they always need to get people to buy music.

 

HOW DOES SONY UNDERSTAND AND MONITOR AUDIENCES (like fandoms for instance)?

According to John, they have their very own data-driven digital tool that helps them identify and manage different target groups for an artist (it’s not perfected yet but has been rolled out a lot of countries, I think he said 50?) and see where there might be connections to other artists, who the influencers are, what the specific target groups are or will be interested in and to identify collaboration opportunities.

Target groups are being split into four categories: Fanatics, enthusiasts, casuals, indifferents. These segments are being broken down into even smaller groups defined by age, genre preference, gender and country. They found that the older you get, the less likely you’ll be a fanatic or enthusiast.

How does Sony find this stuff out? Well, they survey polled music audiences of every age in a way that covers either nationally representatives or represent one of the major top tier cities. People shared their music preferences, consumption habits, lifestyle, media habits etc. Sony gathered all that information, analysed the insights and created their own audience understanding tool.

According to John, that way everyone at Sony has access to an interactive map of the world of Sony that looks into segmentations and audiences for every artist while being searchable in a number of different ways. The tool is pulling from real data, but they are also adding to that „with things like analytics of platforms like Spotify where we are able to gather lots of informations about user behaviours and reference that against things that we do“.

 

HOW SONY STRATEGICALLY SHAPES PR STORIES

John gave the example of Snoop Doggy Dog who had launched a new album (song? Idk) around that time: „There was a week-long debate in parliament around the legalization of Marihuana, so we just jumped on this conversation and did lots of social marketing around Snoop with his rolling papers and his spliffs… so maybe that’s bad taste, I’ll allow you to judge that for yourselves. The point is though that you are also marketing into a wider cultural context. [You need] an understanding how that works and where you can have a conversation that is seamless and not fake, genuineness is quite important.

“The way you can get people to connect is: You’ve got a lot of stuff that you want to say. Start under the assumption that people actually don’t give a shit about 95 percent of it. And then see which are the bits that might overlap. This is where the understanding of the audience really comes into its own. It forces us to think before we jump to execution. The quest for relevance is vitally important.”

Why are people to connect with a brand/band though? John thinks this is one of the most underused questions when planning an approach. Why is it that they do specific things? He gave an example: „We would normally take a record to radio because we always believe that radio is the thing that breaks the record. But if my core audience, my phase one audience – the people that are gonna give that band its first lift – are on Spotify, what am I doing on radio??“


ENGAGEMENT AROUND ARTIST IS KEY

„The thing is that you don’t start with a conversation around a product. The consumption of the product is the end point of a journey where you built an engagement and a fan. So again, for us that means that when we sit down and do our plan around our next Robbie Williams album, we start with „How are we gonna maximize the engagement around Robbie Williams“? because that will then sell us albums. Not „Okay, we’ll be releasing in a week in November, eight weeks out we need to be here, here and here“. So we’re not doing product launches anymore unless [it is suitable for the target demographic]. We have to built a tension and an engagement around an artist.“

 

ABOUT THEIR ARTISTS‘ SOCIAL MEDIA CHANNELS

„We run most of our artists social media channels or at least their official  pages, so we are involved in all of those conversations.“


Shocking, I know.

Based on the situation we face in this fandom,with this band, feel free to draw your own conclusions about what this information means.

HERE ARE MY KEY TAKEAWAYS:

1.       It’s not news at all, but the existence of their own audience understandig tool confirms it: the 1D fandom is being monitored, segmented and analyzed. Sony’s strategies are tightly tied to that fact. Collaborations or artist interactions such as Louis/James Arthur or One Direction/ Little Mix are most likely the result of a data-driven analysis of whose fan groups are similar and whose are likely to be open towards that particular other artist too.

2.       Again no news, but the example of Snoop Doggy Dog shows that there are strategies behind even the most random photos. Often placements of specific pictures or stories serve a wider purpose. Hello pap walks, hello b**ygate, hello Louis Twitter, hello Liam visibly being linked to L.A.‘s cool singer/songwriter crowd before his first album drop.  

3.       The decision to not promote Louis‘ song could very well have been a logical outcome of the team asking themselves the question „Why?“: Why should we promote his song with huge effort when we KNOW his own fans are going to do it passionately, especially if they think  we don’t give a shit? Why not playing that game in order to make them promo it the hardest way they can?“ Why indeed??

4.       One Direction is a huge deal for Sony. John was talking about a lot of bands during his speech but whenever he was talking about major acts, he always listed One Direction amongst them (along with gems like Beyonce, David Bowie, Adele). He name-dropped them at least 5 -6 times in a 60 minute speech. He really didn’t have to because the audience was in no way whatsoever a target audience. So yes, they clearly have been and are a very huge deal for them.

5.       The part about social media? Well :))))))

Something I noticed when watching the scene with Eclipsa and Moon...

Moon: “I can’t even decide which boy I like!”

Eclipsa: “I know how you feel”

Perhaps Eclipsa faced a situation where she had to pick between the monster who she loved, or a mewman. Maybe she also couldn’t deal with the stress of being queen so she decided to run away with the monster, which would also save her from people hating her for loving a monster

Damn I really wanna know more about Eclipsa

10

     Smithsonian’s National Air & Space Museum Udvar-Hazy Center in Chantilly, Virginia, offers the unique sight of a complete Mercury spacecraft. Many of these spacecraft are available for viewing all over the United States, but this one is special because it did not fly.

     During the course of a Mercury flight, several parts of the spacecraft are jettisoned and not recovered, including the retro package. This piece of equipment is visible here in my photos as the striped metal object strapped to the bottom of the heat shield. This small cluster of solid rocket motors was responsible for the safe return of the astronaut from space, making just enough thrust to change the shape of the orbit so that it would meet the atmosphere and use aerobraking for a ballistic reentry.

     If this package had not fired properly, the astronaut would be faced with the dire situation of being stuck in orbit. Fortunately, this never happened in real life, but it was captured in the fanciful novel “Marooned” by Martin Cardin, in which a NASA astronaut was stranded on orbit after his retro rockets failed. When the book was released in 1964, it was so influential that it actually changed procedures for Mercury’s follow on program Project Gemini, adding more redundancy to the spacecraft’s reentry flight profile.

     Alan Shepard, the first American in space and later Apollo 14 moonwalker, didn’t fail to notice that there was a leftover spacecraft at the end of the Mercury program. He lobbied for a second Mercury flight in this ship, speaking personally to both NASA Administrator James Webb and President John Kennedy about this flight. He told them his idea of an “open ended” mission in which they would keep him in orbit indefinitely until there was a malfunction or consumables began to run out. Webb stated (and Kennedy agreed) that it was more important to shelve the Mercury spacecraft in order to jump start the more capable Gemini Program. Thus, we now have this whole Mercury on display for future generations to appreciate.

The greatest thing about the Power Rangers movie is that it has a black kid, a nerd, a lesbian, an asian, a cheerleader, a quarterback, and an autistic kid, but it doesn’t have The Black Kid™, The Nerd™, The Lesbian™, The Asian Kid™, The Cheerleader™, The Quarterback™ and The Autistic Kid™.  They’ve normalized these pieces of their characters where most films exploit the stereotypes. Appropriate representation matters.
They didn’t shy away from having their characters face real teenager situations, too. Would any other superhero have one of their characters sharing nudes around the school? Probably not.
Lionsgate set a serious standard for superhero movies with this movie.

2

Alabama is the latest state to offer baby boxes to new parents

  • Alabama just became the third state to provide parents with baby boxes, starter kits that not only contain essentials but double as a bed for newborns.
  • New and expecting parents become eligible to receive one after taking an online quiz about Sudden Infant Death Syndrome and general sleep safety as part of a statewide initiative to combat infant mortality.Baby Box Co. 

  • CEO Jennifer Clary told ABC News Alabama especially is facing a “crisis situation” when it comes to infant deaths, with 8.3 out of every 1,000 infants born in Alabama dying every year as compared to the national average of 5.8. Read more. (3/29/2017 1:10 PM)

6

Try to remember that.

Being shy and Yondu being protective of you would include :

(Woooo more prompts! Aaawwwww YONDU BAE 😊😭😭 MY HEART! Hope it is as requested and you all like it :3 Gif not mine/found it on google/credit to the original owners.)

-Him always teasing you about being shy and how easily you blush at anything whenever you are both alone together, only to yell at others that they can’t tease you about it when they would do it

-Him usually noticing whenever someone’s bothering you and whistling his arrow to keep you safe before barging in to deal with them himself

-Him putting himself in front of you whenever someone is clearly making you uncomfortable and telling them to leave you alone or they’ll have to deal with him, only for some of the other crew members to back him up as well

-Him knowing how hesitant you are to ask a question to an employee in a store and always going out of his way to do so for you instead as he figures out what you wanted to ask

-Him pulling you away to his room, saying he needs your help whenever he notices the others are pressuring you into doing something that you’re clearly uncomfortable with

-Him knowing when someone has upset you, despite you denying it to him, and cheering you up with some snack he knows you love so much

-Him noticing whenever you’re nervous around new people and cheering you up by making you laugh with comments in your ear and nudging your shoulder, only to end up holding your hand to reassure you

-Him having Kraglin stay close to you whenever he can’t be around you, making you have some rather silly moments together and for you to slowly get out of your shell

-Him always being proud of you when you show courage in face of a situation where you are usually uncomfortable and showing by praising you and squeezing you as he hugs you

-Him cupping your face and telling you that you’ll be alright, how amazing you are and such whenever you’re on the brink of tears from an uncomfortable situation