Sara Flores is the Vice President of Bollare Communications, a bi-costal fashion, accessories, beauty and lifestyle PR agency that has worked with digital platforms including Shopbop.com and the Gilt Groupe. In addition to previously holding the role of Fashion Director, Flores spearheaded the opening of Bollare’s East Coast location and oversaw the launch of the firm’s digital consultancy division. Her personal style and industry savvyhas landed her features on Refinery 29, PRWeek, Business Insider, W27 and AOL Stylelist.
How long has Bollare PR been around?
Bollare Communications will be celebrating our 7th anniversary next month at our new West Hollywood flagship showroom.
When did you join the company?
I joined the team five years ago, originally managing the VIP Relations division out of our West Hollywood office. A little under three years ago I moved to New York City to open our agency on the East Coast, now serving as Vice President.
What challenges have you been confronted most with the growth of the blogosphere?
Bollare initially garnered much notoriety for our ability to launch and manage press strategy for digital platforms (Bollare’s Principal, Alle Fister, was one of the initial team members of Shopbop.com, we have also worked digitally with brands such as Gilt Groupe and One Kings Lane.) While early Bollare team members have a keen eye for crafting strategy for digital press and placements generating attention for a commerce platform, we realize the need to be on the ever-evolving pulse of digital strategy, and have built a team of seven whose full-time efforts are dedicated to blogger relations and social media strategy and emerging platforms. Digital is a huge focus for Bollare, and the ability to be on the cusp of what’s next, and analyzing efforts through back-end metrics truly sets us apart.
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