expoimaging

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GETTING TO GRIPS WITH THE BALANCING ACT

Ok. I know I mentioned gear obsession in my last post. And how I was going to make sure I mastered my gear before acquiring new stuff.. This however, I couldn’t resist..

Any aspiring photographer soon hears the term “White Balance”.. Many learn the intricacies of this strange quirk and are glad for the fantastic “Auto WB” setting our powerful cameras have… We soon learn one of the little benefits of shooting in RAW format is that we can always adjust the White Balance post-shoot…

This is all very good but we all know that the cameras Auto WB is good, but does get it wrong sometimes, especially when dealing with multiple light sources.. and relying on the fact that we can get it right during processing just adds another task to our workflow… I wanna get as much right as possible “in-camera”….

From what I’ve read about this little bit of kit my wish could soon come true..

The ExpoDisc 2.0 from Expo Imaging….

It arrived today on one day delivery from Amazon UK. The pictures above show what you get in the box.. Doesn’t look like much but the build quality is solid… “Made in America”, and it comes with a calibration certificate and a cool rubber/silicon protective case… 

The thing is easy to use as well… Just fix it on your lens and take a custom (PRE- on a Nikon) WB shot towards the light source of your subject and bobs your uncle.

I did a quick test at home… as you can see the expodisc kicked the cameras auto WB’s ar#e….. 

On a job tomorrow so I will put it to test in the field and give an update later..

So, a little update from my photo-job yesterday.. I was covering a cat-show which was held in a local sports hall. There was very little daylight in the hall, which typical of such buildings, was lit by tubular fluorescent lamps.. There where huge colour-casts around the hall, created by the many colourfully decorated cages and stands. A true nightmare for a cameras Auto-WB. I took the expodisc out and clipped it on my lens, and took a WB-Preset shot which passed first time and saved it as pre-1. I then set my WB to “pre-1” and was ready to shoot. It took all of 30-seconds, including un-packing and packing the expodisc in its silicon case. The images I captured where, in terms of colour at least, perfect. Vibrant, bright and natural colours direct in-camera. Back at home and processing the images in Lightroom, I didn’t have to think about White Balance at all… Saved a load of time in my workflow… Brilliant!!!! Well worth the investment….

Join us for the workshop at @uniquephoto in Fairfield, NJ on Feb 27th. Uniquephoto.com/event/283 #photography #photoeduction #lighting #lightingtips #nikon #dynalite #nikonnofilter #rosco #pocketwizard #chimera #nj #expoimaging #model #speedlight #strobe #fashion #color #colorful @nikonusa @Rocsophoto @dynaliteflash @chimeralighting

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Introducing FlashBender 2: ExpoImaging Improves Popular Rogue FlashBenders with Updated Designs

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Watsonville, California (PRWEB) February 27, 2015

ExpoImaging, Inc., creators of the popular Rogue FlashBender speedlight modifiers, today announced availability of new Rogue FlashBender 2 designs.

“Photographers’ reaction to the original Rogue FlashBenders exceeded all our expectations,” said Erik Sowder, CEO of ExpoImaging, Inc. “The FlashBenders’ versatility and portability have made them an integral part of location shooters’ lighting gear.”

“As great as any product is, we always look for ways to make it better. For FlashBender 2, we focused on the reflectors’ weight and attachment. We developed custom fabrics that would be lighter weight without sacrificing the durability and reflectivity characteristics we demanded. We also redesigned the integrated attachment strap to provide an even tighter grip on the flash while still allowing for wide adaptability to multiple flash sizes.”

The custom fabrics used in FlashBender 2 make the reflectors 20%-30% lighter than the originals. The supple new fabric used on the reflective surface helps to reduce contrast and allows for more light shaping control.

The new FlashBender 2 secures to the flash using a redesigned attachment strap that accommodates a wide range of flash head sizes with a circumference ranging from 8” to 9 3/4”.

The new, lighter FlashBender 2 XL Pro includes a new attachment, the XL Pro Strip Grid (also to be available for use with the original XL Pro). The XL Pro Strip Grid integrates a black fabric grid with diffusion material. This kind of functionality has never been previously available in such a lightweight and portable package.

New FlashBender 2 versions include the FlashBender 2 XL Pro System, FlashBender 2 Large and Small Reflectors, FlashBender 2 Bounce Card, FlashBender 2 Large and Small Softbox Kits and FlashBender 2 Portable Lighting Kit.

Pricing and Availability

All FlashBender 2 products are available starting February 2015 through ExpoImaging’s distribution partners worldwide, or online at RogueFlash.com or http://www.expoimaging.com.

About Rogue Photographic Design

Created by ExpoImaging, Rogue Photographic Design develops innovative lighting equipment for speedlight enthusiasts. Compact, versatile, and durable, patented Rogue light modifiers offer unparalleled lighting control in portable and light weight designs. More information about Rogue Photographic Design is available at RogueFlash.com, or http://www.expoimaging.com.

About ExpoImaging, Inc.

ExpoImaging, Inc. markets, designs, manufactures and distributes innovative camera accessories to the photographic market. ExpoImaging is the pioneer in white balance filters and manufactures ExpoDisc White Balance Filters, Rogue FlashBenders, Rogue Diffusion Panels, Rogue Grid, and Rogue Flash Gels. ExpoImaging is also the exclusive U.S. distributor of CapBuckle, and Ray Flash: The Ring Light Adapter. These unique products are available at select photography dealers worldwide or online at RogueFlash.com, or http://www.expoimaging.com.







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ExpoDisc 2.0 Review

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Having proper white balance in your photos using helps make the difference between a good shot and a great shot. If you’re shooting RAW or in studio with a gray card or color passport, it’s pretty easy adjust the white balance in post. However, if you’re shooting JPEG or shooting scenes where you can’t place a grey card then its’ probably best to get the proper white balance before you even…

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