In what is being heralded as the biggest, boldest move in the franchise’s 57+ year history, Mattel’s flagship and household fixture “Barbie” announced today (January 28, 2016) that they would be expanding their Fashionista line to introduce three new body types that will be sold alongside their svelte “Original”. They are “Tall”, “Curvy”, and “Petite”.
In recent years, with the rising popularity of doll lines highlighting and celebrating the unique differences among people in our world (like Mattel’s own Monster High), Barbie’s popularity (and sales) have seen significant declines… enough so that, behind the scenes within the company, an initiative to revamp the legendary doll; virtually, from the ground up. Within the company, this push to redefine and rediscover Barbie’s essence and her place in the modern world was code-named Project Dawn. What you see above is the culmination of that work; 4 body types, 7 different skin tones, 22 different eye colors, and 24 individual hairstyles (to say nothing of face sculpts).
Anyone who’s followed us for a significant amount of time know that I (Mod Ren) am a huge fan of fashion dolls… So, naturally, I have a lot to say about this development…
Just a reminder that Peggy went into the Army because her older brother reminded her who she truly was when she had forgotten. He didn’t stick his nose in his sister’s business and he wasn’t talking with authority over her. He told her the truth because he knew no one else knew her better than him and because she asked.
Reminder that once upon a time Peggy too was put into a box formed around her gender and didn’t fight it guns blasting because that was the era. She was willing opt out of field work and be a wife.
Reminder that Peggy Carter was *this* close to being married to a man she had to pretend around and not be her true self around because of ‘gender roles.’
Reminder that within Peggy’s choice to listen to her brother and follow her heart, eventually, led her to Steve Rogers – who he saw her knock out a sexist jerk and smiled, instead of looking at her as any less than a woman.
Honestly, this episode made Peggy so well-rounded and I’m so fucking happy for it. We witnessed her becoming.