eternal hydration


This holiday brings out the boldness in all of us.

Roses are red. Violets are blue. V-day is here, so wear something new. This day is ripe for bold experimentation in all forms. No matter what kind of date you have planned, make sure you’ve swiped on the right lip look. BECKY PEDERSON

IF YOU JUST MET ON TINDER… Kat Von D Studded Kiss Lipstick in Backstage Bambi
Sure, you don’t know his last name or what he does for a living, but you’re not going to let those details stop you from having a little fun. This fearless pop of hot pink will keep your lips supple with powerful antioxidants infused in its budge-proof formula. It gives off a subtle crème brûlée scent that’s sure to captivate your date. Pro tip: When he asks what you’re wearing that smells so sweet, say it’s just your natural aroma, kiss him gently on the lips, and then run off into the night.

IF YOUR MOM SET YOU UP… Bite Butter Cream Lipstick in Caramel
On the one hand, his Facebook profile picture is really cute. On the other hand, your mom met him in her Singles’ Baking Club. You’re about to meet either the man of your chocolate chip–speckled dreams…or a boring weirdo. It’s just really too close to call here. Since you might have to cut and run, go with a low-maintenance, neutral look. You’ll still look as great as you would in a brighter color, and if the date is a bust, at least you’ll be treating your lips to a healthy dose of antiaging resveratrols.  

IF YOU’VE BEEN DATING FOR A MILLION YEARS… Fresh Sugar Rosé Extreme Lip Treatment
You’re probs getting married someday, but your level of comfort doesn’t mean you can let your lips go. Before you do anything else, swipe on this amped-up iteration of the Fresh Sugar classic. The new-and-improved formula is packed with rose oil, in addition to real sugar and black currant oil, so lips feel plumped, hydrated, and eternally kissable—which is important even if (especially if) you plan to spend V-day camped out together on the couch in your sweater leggings binge-watching TV.

It’s never a dull moment when you’re with your girls and you’re all wearing these lip color hybrids. The formula applies like a gloss but dries matte with a lustrous sheen. The contoured applicator tip precisely paints on color while the formula’s rosehip seed oil nourishes lips. Perhaps best of all, it’s seriously long-wearing. It will stick with you through dinner and drinks, subsequent turns at the karaoke mic, and finally, your last-call makeout sesh with a dud named Chad.

IF YOU’RE SEEING THE EX… Marc Jacobs Beauty Le Marc Lip Crème in Goddess
Irresistible. Classically beautiful. Those are just a couple of things your ex says about you, the one who got away. The cocoa butter–infused formula delivers a luxurious, rich dose of pigment. It’s so long-wearing you won’t need to reapply, though you’ll still want to periodically pull it out to show off its chic bullet as you roll your eyes at whatever your ex is talking about. All the shades are designed around the styles of famous women icons who have inspired Marc Jacobs through the years. It’s the best thing to wear when you’re letting that jerk buy you an expensive dinner and then not kissing him goodnight.