eroded middle class

“Mad Men” came to the viewer just as branding was moving away from being simply the purview of companies to a practice that every individual had to partake in. Social media, the gig economy, the eroding middle class, and the cameraphone all made the ability to sell yourself, or an idea of yourself, absolutely essential. We are all Dick Whitman, grooming our Facebook profiles to make us look more like our idealized Don Draper.