Is Email Marketing Dead?
This article was written by Ahmed El Dabaja
In the past few years, more and more people have started to rely on the new methods of marketing, seemingly leaving the older ones behind. That’s why email marketing and content marketing are not as popular as they were before, however stating that these marketing methods are dying is not true at all. In fact, plenty of businesses are already using them and integrate them via a CRM solution or any other method in order to generate incredible results for their company. But, are there any benefits that come from using email marketing or content marketing in this day and age?
Better one on one relationship with customers
Email marketing helps companies acquire a direct meeting with the customer in the virtual world. Sending messages to the customer and keeping him informed is necessary if you want to create and nurture a relationship with him. There’s nothing better than that feeling of opening up a mail and receiving the latest information from the company you follow, and that’s why all businesses should harness the power of email and content marketing immediately.
There are many types of marketing nowadays that can offer great exposure, but email marketing isn’t dead for a reason. That would be the fact that it can deliver a massive reach without requiring a lot of investment in the first place. Instead, it helps you create a mailing list and connect with new people that might be interested in your offerings. According to a survey from inc.com, 46% of all companies in the US use email marketing, CRM solutions and many other tools to get closer to their customers.
Easy to get into
Creating an email marketing list is easy and you can easily grow that list to thousands of mails. The idea is to offer a great piece of content for free and ask for the mail address in return. Make sure that you create a list of mails for whom people volunteered to deliver that piece of information. The last thing you want is to have emails listed as spam.
When you create a content marketing and email marketing campaign you let potential leads know about your offering. This helps you generate a lot more sales than ever before, and the results you can get here are huge. You can obtain anywhere from 20% to a 400% increase in sales, it all comes down to your copywriting skill, your offering and many other features.
You have hundreds of software tools to use
One of the things which show that email marketing is far from dead is that according to Capterra, there are more than 250 email marketing software solutions on the market. They can help you grow your list and maintain it as well as share your content to your audience without a problem.
Mobile marketing is booming right now
More than 75% of Gmail users are accessing their mails on mobile devices and there are countless millions of users that you can reach on mobile via their mail. That’s why you have to focus on creating content marketing and email marketing campaigns focused on mobile users because not only is marketing via email not dead, in fact it’s the best way to reach customers even while they are on the go.
As you can see, email marketing and content marketing are far from dead. With a good CRM solution and quality content you can really get incredible results and a very good user experience. All you have to do is to go ahead and create such a marketing campaign, focus on e-marketing because even if it might seem old, connecting with customers via mail is still the future and it’s well worth the time investment!