email marketing

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Frank Kern - internet marketing kagillionare he says a lot of useful things in the video as always 

these are notes i made 

“everyone that we know in the internet marketing world that has cool life all that stuff is bought by email subscribers and customers, when we accept that fact it often leads to what is probably the biggest myth in internet marketing today”

he goes on to explain how that myth is “the money is in the list” if that were the case anybody could by a cd with a billion emails on it and if the money were in the list that guy would be a multi millionaire so the money is not in the list

some people say that “the money is in the relationship with the list” but what creates this relationship with the list? the real truth is the money is in the value that you provide to the list because the value you provide to the list creates that relationship, trust and goodwill with the list which makes them want to buy with you, the ultimate truth in business long term is that we are paid in direct proportion to the amount of value we provide to our market place 

“our income is directly proportion to the value we provide to our market place“

quick hits do happen but they vanish, for lasting success you need to constantly be providing value for your marketplace and if you do you will be compensated for it well 

he gives us 5 pillars to create value in your marketplace to bond with any list of any size and ultimately make sales

people ask “how do i provide value and sell at the same time” many people think if you are selling you are not providing value and you are doing people wrong but actually the opposite is true 

Pillar 1: know their desired outcome

“its very important for you to know your market and more important for you to know what it is that they want to accomplish and understand how you can help me them and then of course actually help them” 

Pillar 2: overcome peoples scepticism with something he calls “shock and awe coolness” 

many people especially in the online marketplace are skeptical because of how many shenanigans have been perpetuated within the marketplace online globally so you need to understand people will naturally be skeptical, so you over come this by “shock and awe coolness” when someone comes into your funnel and joins your list its because they want to get 1 step closer or many steps closer to their ultimate desired outcome as mentioned in step 1 the best thing you can do is demonstrate you can help them via shock and awe coolness which essentially is you putting your best foot forward you overcome scepticism by giving people something they can use immediately in their business give people the most valuable thing that you can upfront and you will be compensated for it remember: our income is in directly proportion to the value we provide to our market place this is an example of that.

Pillar 3: demonstrate that they can achieve their outcome 

a normal problem that lots of people have in any niche is deep down inside people is a voice telling them that they cant do it, they’re not good enough for whatever reason and they don’t believe in themselves, self doubt really ruins many peoples ambition so its up to us to demonstrate that yes they really can do it. one of the best way to do this is show them that other people like them who have done what they are trying to do. so be sure that your prospects can achieve the results and through your actions show them that you can help them

Pillar 4: don’t just show them give them the tools to help them on their way

“so contemplate what tools can i give people in my community what tolls can i give my prospects right now that they can use today to get one step closer to that desired outcome remember they’re not on your list for fun”

so steps 1-4 are critical pieces of the equation which is generating goodwill by helping others get what they want and if you do that your doing a good job but you still ned to sell something to feed your family and support your lifestyles so that leads to step 5 

Pillar 5:  motivate them to go further 

“say listen as you can tell by the stuff i just shared with you and the tools ive given you, you can do this. and i have something that i think will really help you accelerate your results” make an offer do it kindly give them a good reason to take action quickly and provide a rock solid guarantee and if you do that consistently with your customers best interest in mind and genuinely deliver value to your marketplace you can and will be extreme successful and you don’t have to have a giant list to do so.

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7 Social Media Mistakes to Avoid

In our last newsletter we helped you to navigate the choppy waters of email marketing with our 7 Email Marketing Mistakes to Avoid infographic. Now, to help you sail the seas of Facebook, Twitter and Instagram with ease we’ve pulled together the 7 Social Media Mistakes to Avoid.


In this infographic find out why you should never post too much or too little, what content you should share and why you should be careful with your hashtags, #ok?

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Tony Robbins - Frank Kern and John Reese interview - part 1 w/ notes

2 top level multi millionaire marketers have a conversation with Tony Robbins to discuss a problem in the industry, the problem is, really smart people put hours of time into recording educational/training products to show people how to build a business but there is a large segment of the market that really don’t get results because people often do not take action and do not follow through

it’s the same mystery tony explains that someone gets overweight and they hate themselves but then they go and eat unhealthy

or why does the person who’s doctor just told them they have lung cancer continue smoking 

so its an issue thats part of life but there is an answer, because there are people who do follow through that have never before, and they finally break through thats what i try to focus on its what those people do.

Frank explains that he looks to people in business like Tony and successful people in his market and he sees what they do, then he just does that to the best of his ability though he may not be as good a copywriter as someone like dan kennedy or have as much energy as Tony he says so what?

frank says he started out trying to make $300 a week, and he failed pretty miserably. the first time his internet marketing dream was realized was when he was on vacation and sold a downloadable product over 5 days and made $2500 he explains how that was like a trillion dollars, and he gets more excited thinking back to that time then the time he made $18,000,000 in 24 hours. the $2500 was even more because there was a moment that he recognized what was possible, but he didn’t recognize it until he actually experienced it, but he only experienced it because he had to, he had to keep going until he found it.

tTony explains “so why aren’t people starting? we all know the answer is fear” but the difference between people who don’t follow through and people who do is, people who do, are more afraid of what life would be like if they don’t follow through than the person who is willing to settle for what they got and hope it will change, people who follow through have a strong enough reason to do so.  

john reese says “a lot of people that have breakthroughs… typically hit rock bottom before that must becomes a reality… a big part of the market aren’t people who have their backs completely against the wall yet but their in a desire situation where they’re okay in their lives they have big dreams but its not pushing them to do what it takes to (master something)”

so how do people go from this okay situation to something greater.

tony says for someone who’s life is already great it’s about saying “what if i could take on another skill that can create more freedom for my life, I’m not going to go out and try to do it all perfect, but for the next 8 weeks ill do one thing a day to condition my mind so i get strong so i follow through, read something listen to something work out but do it consciously to get into a state where you will follow through because people follow through while their in state, second I’m going to get clear about why this is a must for me, not because my back is against the wall but because i want to master a new life that can create some freedom, i won’t master it overnight but i got the system and the plan so I’m going to do one thing a day and work on one subject a week.. and each week I’m going to make a little progress and I’m going to get to a goal whatever that is.. that first $2500 is the most exciting and the most life changing”

once you breakthrough then it becomes a game.. the breakthrough happens by conditioning your mind everyday by feeding it a role model or a story its putting yourself in speak state where you follow through by getting physically strong its creating a little ritual doing  little each day and then you get momentum the most important thing is what you start out with, why? why is it a must for you? doesn’t have to be because your against the wall but it has to be something your hungry for the only difference in people is hunger if your not hungry get around people who are and something will hit you, people can change their standard by getting around where its better, getting associated with whats true like you need to pay your rent or you can do it because your excited because its something you wanna take on, everyones different but you gotta find a why and gotta come up with some daily rituals to get em going and just do it a step at a time and thats how you create momentum

think about it the holy grail between somebody taking action and not is one word. certainty. when someone is certain absolutely you’ll do it when you think its absolutely not going to work you’ll never do it, the middle no mans land of maybe it will maybe it won’t is what kills people if its a must you gotta make it work if its not your not sure and you don’t know what to do.

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Watch how easy it is to get started with mailfloss. Simply connect your email service provider, choose your options, and that’s it. It’s pain-free email validation on autopilot from thereon out.

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8 Email Marketing Mistakes To Avoid

With over 100 billion emails sent daily there’s never been a more important to make sure you get your email marketing right and know what not to get wrong.


In our 8 Email Marketing Mistakes To Avoid infographic we take you on an intergalactic journey to show you why you should never send ‘email blasts’, use an unresponsive template or ignore your subject line along with other email marketing sins.

User Experience Statistics

USER EXPERIENCE STATISTICS
1. More than nine out of 10 (95%) agreed with the statement that ‘good user experience just makes sense’. (Econsultancy)

2. Nearly three quarters (73%) of companies currently not conducting user experience testing will be doing so in the next 12 months. (Econsultancy)

3. Visual data is processed 60,000 times faster by the brain than text. (SocialTimes)  

MOBILE WEBSITE STATISTICS
4. 66% of mobile users find that web pages load too slow. (Keynote Systems, Inc)4. 50% of average global mobile web users now use mobile as either their primary or exclusive means of going online. (inmobi)

5. Users preferred mobile websites for news, food/entertainment info, travel info, shopping info, and shopping. (Keynote Systems, Inc)

6. Smartphone users preferred to use mobile apps over mobile websites for map information, social media updates, e‐mail, and banking information. (Keynote Systems, Inc)

7. 57% of users say they won’t recommend a business with a poorly designed mobile site. (Google’s Mobile Playbook)

8. 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)

9. 40% of users have turned to a competitor’s site after a bad mobile experience. (Google’s Mobile Playbook)

EMAIL MARKETING STATISTICS
10. Emails with social sharing buttons increase clickthrough rates by 158%. (SocialTimes)

11. 28.85% of all emails are opened on mobile phones and 10.16% on tablets. (Super Monitoring)

CALLS-TO-ACTION STATISTICS
12. Only 11% of companies (Fortune 500 Companies) have social media links above the fold, and 89% below. (Go-Globe)

13. 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. (Go-Globe)

14. 70% (of the 200 small business websites evaluated) don’t display clear calls-to-action for anything on their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools. (Online Marketing Coach)

MyTree understands your ‘business needs’. To truly thrive, your business needs to interact with Social Media, bottom line.
—  Josh Krohn - CEO, MyTree Networking Website, LLC.
Is Email Marketing Dead?

This article was written by Ahmed El Dabaja

In the past few years, more and more people have started to rely on the new methods of marketing, seemingly leaving the older ones behind. That’s why email marketing and content marketing are not as popular as they were before, however stating that these marketing methods are dying is not true at all. In fact, plenty of businesses are already using them and integrate them via a CRM solution or any other method in order to generate incredible results for their company. But, are there any benefits that come from using email marketing or content marketing in this day and age?

Better one on one relationship with customers

Email marketing helps companies acquire a direct meeting with the customer in the virtual world. Sending messages to the customer and keeping him informed is necessary if you want to create and nurture a relationship with him. There’s nothing better than that feeling of opening up a mail and receiving the latest information from the company you follow, and that’s why all businesses should harness the power of email and content marketing immediately.

Better exposure

There are many types of marketing nowadays that can offer great exposure, but email marketing isn’t dead for a reason. That would be the fact that it can deliver a massive reach without requiring a lot of investment in the first place. Instead, it helps you create a mailing list and connect with new people that might be interested in your offerings. According to a survey from inc.com, 46% of all companies in the US use email marketing, CRM solutions and many other tools to get closer to their customers.

Easy to get into

Creating an email marketing list is easy and you can easily grow that list to thousands of mails. The idea is to offer a great piece of content for free and ask for the mail address in return. Make sure that you create a list of mails for whom people volunteered to deliver that piece of information. The last thing you want is to have emails listed as spam.

More sales

When you create a content marketing and email marketing campaign you let potential leads know about your offering. This helps you generate a lot more sales than ever before, and the results you can get here are huge. You can obtain anywhere from 20% to a 400% increase in sales, it all comes down to your copywriting skill, your offering and many other features.

You have hundreds of software tools to use

One of the things which show that email marketing is far from dead is that according to Capterra, there are more than 250 email marketing software solutions on the market. They can help you grow your list and maintain it as well as share your content to your audience without a problem.

Mobile marketing is booming right now

More than 75% of Gmail users are accessing their mails on mobile devices and there are countless millions of users that you can reach on mobile via their mail. That’s why you have to focus on creating content marketing and email marketing campaigns focused on mobile users because not only is marketing via email not dead, in fact it’s the best way to reach customers even while they are on the go.

As you can see, email marketing and content marketing are far from dead. With a good CRM solution and quality content you can really get incredible results and a very good user experience. All you have to do is to go ahead and create such a marketing campaign, focus on e-marketing  because even if it might seem old, connecting with customers via mail is still the future and it’s well worth the time investment!

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