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Simulacra For Real Y'all

M.I.A. and Janelle Monae in Concert in New York - Who Is the Hologram?

M.I.A. and Janelle Monae sang in real time on different coasts in the U.S. (New York and LA) with each appearing as a hologram in the other’s set. I wrote about this with Tupac Shakur at the Cochella music festival in 2012  in Planet 3D. According to a Tweet from both singers listed on the YouTube site, 

#MIA   #janellemonae  Singers MIA and Janelle Monae have shared the stage during separate concerts on opposite coasts of America through the magic of holograms.

MIA performed in New York with a 3D projection of Monae while Monae sang on the West Coast with MIA’s likeness. Both artists have ideas for how they might use performance holograms beyond their bi-coastal duet, which was sponsored by Audi to launch its A3 model.

The high-tech duet required more advanced 3D projection and video mapping technology than Tupac Shakur’s hologram debut at the annual Coachella music festival in 2012. MIA and Monae performed together in person to help create the holograms, but each saw the results for the first time onstage.

“I wish I were in the audience because I’m sure it looked cooler from the audience, but it felt great,” Monae said after closing her 40-minute set at Quixote Studios by singing with a hologram. “I felt MIA’s spirit up there.”

Janelle Monae with M.I.A. in Los Angeles

The creative director Peter Martin  at the New York event tried to be sensitive to the differences of the two performers, casting Monae as very black and white and MIA as neon day-glo. This hologram uses integrated video mapping and 3D projection mapping subtly layering  animated graphic content for a first ever 3D bi-coastal event. However, its expensive and not easy to work with.

This opens up a whole network for future simultaneous broadcasts as the thing representing itself becoming the marionette of the future. Just remember to beam me up Scotty. 

Sound As Space

Sound is actually a waveform. There is a strong trend to turn sound waveforms into semi-architectural renderings and print them as 3D objects. I think where this could really become something is when you choose a musical composition and construct a building from it. 

Juan Manuel de J. Escalente runs the Realitat experimental studio in Mexico City working with digital media, music, architecture, graphic design and art. 

Sound as 3D Architectural Rendering

This piece was created with the generative software program Processing. A lot of people get really excited by generative art, and a lot of people have a hissy fit over it. Basically without the sound it looks like these two examples on a screen:

Example 1 of sound rendered as graphic

Example 2 of sound rendered as graphic

These examples are then 3D printed. 

I read a definition of visual culture in Wikipedia that stated it "aggregates “visual events in which information, meaning or pleasure is sought by the consumer in an interface with visual technology.” The term “visual technology” refers any media designed for purposes of perception or with the potential to augment our visual capability.“

Example 3 of sound as visual interpretation

The problem with this type of approach is that individuals with no background in art history think this type of generative art is spectacular and a real break though. Artists usually just roll their eyes and shut down, as a lot of it is tackling visual  issues in a rather primitive manner. However, as sonic representation into visual into sculptural it is doing something that neither medium can do on their own, which is translate and augment a type of interpretation. 

Someone’s hand actually holding a model of sound as 3D object

Strange they chose to print it in black. What can you really do with this? Print out a custom Grammy Award of the soundscape of each award winner’s tune?