How to bag a billionaire
Lara Asprey, 33, from Ascot, is a high-society match-maker who helps people find love. Her skill is playing cupid for ultra-high-net-worth individuals - and she's extremely good at what she does.
Lara has always collected names in a little black book - literally - and brought what she refers to as ‘Sloaney sorts’ together. She holds details of more than 2,000 eligible men and women aged from 19 to 75, but her bespoke match-making client list is much smaller with more male millionaires and billionaires, and most of them are in their 40s and 50s.
Seventy per cent work in the City in some capacity. There are bankers, hedgefund managers and CEOs, but also high-ranking civil servants, professional golfers and landed gentry. She has lots of Old Etonians and Harrovians and Oxbridge types.
'Life is increasingly difficult for very successful men over 50,’ she explains. 'They have a professional profile and value privacy. They don’t want to put themselves out there.
'It makes them feel uncomfortable and they don’t have the time, what with the amount of travel and work they do. They’re not necessarily extroverts. They can broker billion-pound deals, but are shy when it comes to romance.
'They don’t want to ask friends or colleagues for introductions and certainly don’t want to do online dating.’