early rollout

'StartUp' Renewed for Second Season at Crackle 

The tech drama stars Martin Freeman and Adam Brody.

Crackle is going to start it up again.

Sony Pictures Television’s digital platform has renewed the scripted drama for a second season, The Hollywood Reporter has learned. Season two will consist of 10 episodes, with the Martin Freeman and Adam Brody starrer set to return in the fall.

The series, which opened to lackluster reviews, explores the launch of GenCoin, a potentially revolutionary idea for an unregulated digital currency, and the deadly tech war that ignites around the creation of the algorithm. Brody, Edi Gathegi and Otmara Marrero will return, with a deal for season-one star Freeman to return currently in the works. (He is expected to return.)

StartUp hails from Critical Content and Hollywood Gang Productions. Tom Forman, Andrew Marcus, Raymond Ricord, Gianni Nunnari and Shannon Gaulding executive produce. Ben Ketai serves as writer, exec producer and director. Brody and Anne Clements also produce.


Crackle has picked up a second season of its new tech drama series StartUp to air later this season.

The gritty StartUp starring Martin Freeman, Adam Brody and Edi Gathegi, was released in September after an early rollout on Reddit, Playstation and Amazon Fire TV, part of a marketing effort by Crackle to reach millennials.

“It’s been really great for us, it was our No. 1 show when it came out, with really high engagement rates, binging, going through,” Crackle GM Eric Berger said. “And internationally, we have had a terrific success with the sale of the show.”