e:food

Die Halloren Schokoladenfabrik is the oldest German chocolate factory; its name was first recorded in 1804. It was founded in Halle, Sachsen-Anhalt, Eastern Germany where it is still headquartered today. Their most famous product are Halloren-Kugeln, which got their name from the early salt workers, whose buttons looked like the chocolates. The brand was especially popular in the DDR (former East Germany) and remains popular after Reunification. In 2013 the company secured a majority share in the Belgian chocolate producer Bouchard. The factory includes a chocolate museum with exhibits about the history of chocolate, chocolate making equipment, molds, and a view of the factory process.