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I know the commercial was made with the intention to sell a product (and they succeeded because I bought my Nook because of it), but this commercial always gets me. As an avid reader, it always sends chills through me.

By hook or by crook,

By book for by nook.

I will read.

I don’t understand how people can be so against kindles and other e-readers. Sure, some people may enjoy the feel of a book whilst reading but for me it’s what I'm actually reading that matters. When I read a book, it’s the sense of adventure and being in a world of your own that I enjoy. How the words you are reading can make you forget about everything on your mind. You’re currently living the life of the character. Almost like magic. For me, having a kindle definitely does not take that feeling away.