drug advertisements

Addicted I became for she was the cocaine I couldn’t get away from. She was my temporary happiness who made me feel alive but everytime I touched her I died a little until her love that was my drug had taken me.

Meta: Let’s talk about drugs in Danger Days.

And I don’t mean hard drugs, I mean prescription drugs.

It’s important to note that I am European, and the reason of this distinction will become clear as I talk about prescription drugs advertisement.

The idea of a medicated future is not a new one in science fiction.
You can notably find it in “Brave New World” with Soma. It is distributed by the government, to keep the population sedated and peaceful.
Huxley says “If ever by some unlucky chance such a crevice of time should yawn in the solid substance of their distractions, there is always soma, delicious soma, half a gramme for a half-holiday, a gramme for a weekend, two grammes for a trip to the gorgeous East, three for a dark eternity on the moon; returning whence they find themselves on the other side of the crevice, safe on the solid ground of daily labor and distraction.” It is a drug to fill the down time between totalitarian work-time.
You can see the link with BLI, I’m sure, and its drug culture. You can watch the video of the BLI Chairman talking about BLI quest for quietening the mind and delivering the masses of the burden of unwanted emotions. In Danger Days, BLI is not only a massive corporation, it literally owns Battery City, its news outlet, police forces, laws, medical facilities, and all facets of the Bat City citizens lives.
We also know thanks to the comic book that the dracs mask is actually a psychotropic brain controlling device.

You’ve probably all seen the BLI advertisement video on youtube. There are two of them, one is called Medication, and the other Mousekat in “the miracle worker”.
Now, I’ve always thought that these advertisement were over the top and a clear sign of sci-fi dystopia. Turns out, it’s because I’m not from the United States.
It is legal in the United States of America to advertise prescription drugs, which I only recently learnt. You can turn the TV on and watch drug ads for a whole 24h by switching channels. (And here I’ll ask, why advertise a product you cannot buy without medical prescription? But that’s an other debate I think.) 

My point is, it is not that strange in the USA to see drug advertisement and, rather than inscribing the Danger Days universe in an extreme dystopia as it did with me, it actually gives it a link to present time and reality. In the USA, prescription drugs names are pretty well known while, where I live, over the counter drugs and produces are much more well known, and I say well known but I could probably give you maximum 3 to 5 names if pressed, and it would be for aspirin and bruises cream, because they’re the ones advertised… If I know the names of Xanax or Valium, it is because I watched American TV and movies.

In what little we know of canon, killjoys seems to be absolutely off any sort of medication, and what is consumed is closer to hard drugs, or in The Mad Gear’s case… caffeine.
But it simply cannot be so.

The fandom has a MASSIVE amount of trans characters, and some require hormones treatment. Mental illness is also a huge thing among killjoys OCs, and pills and medication is an important subject. My own OC suffers from depression and chronic pain and does not take anything that isn’t natural remedies for fear of BLI pills. 

Because that’s where the problem of drugs lays in the Danger Days universe.
Medication is not inherently bad. Far from it. But BLI made it something to be feared and, quite often in fanfictions or RPs, a character has to go through detox and withdrawal from unnecessary pills and mood changers from BLI.

How can you trust BLI pills in the desert when you know what they do in the city?
What guaranty do you have that the pills smuggled from the city are safe and devoid of any mood changer?
How can you be sure that these pills you just trades or bought weren’t distributed for the express purpose of being sold in the desert in an effort to subdue rebels.

My point is that BLI and Bat City, or what we know if it, make it impossible to just accept drugs and medication at face value, because there is only one source of production for them, and it is Better Living Industries. The very foe you fight.

Let’s talk about that.