douglas pickett

When you start out, everybody wants to amp you up in terms of telling you, you could make this amount of money, you can do this, you can do that, but once you get into it you realize it’s a business like any other and if you treat it like that then you can extend your shelf life. I didn’t figure that out until probably four years after I started.
—  Doug Pickett
River Delfin Canomanuel Viiperi: The People's Champ

The male modeling game has been shrouded in secrecy and the unknown for years. Mysteriously handsome men appear in our magazines and cologne commercials and then quickly disappear as we flip a page or the commercial ends, leaving us flabbergasted. Who are these highly groomed men? Where do they come from? How did their hair get so shiny? These questions had yet to be answered until a new crop of social-media savvy and socially conscious male models, eager to share their beauty tips, hit the scene. 

Today, at the forefront of this movement is none other than the king of Euro angularity, River Delfin Canomanuel Viiperi.

Along with fellow hot doodz Douglas Pickett and Max Rogers of the Fashionisto, River Viiperi has given the dood of today an unprecedented look inside the modeling industry through a variety of social media mediums, including Twitter, Facebook, and a very personal blog, “Never Back Down.” No topics are off limits in this hard hitting blog. He reveals his coveted skin care routine and even proclaims his fondness for the angelic voice of Justin Bieber. We’re still combing through the the immense archives right now, but I’m guessing he shares more than a few secrets to hair maintenance.

River, keep doing what you’re doing and NEVER BACK DOWN!