Antique Doll Inspired Fashion by Indie Japanese Label Priere

Published a short profile of independent Harajuku fashion brand Priere. The brand was created 2015 by 21-year-old Bunka Fashion College student Yukarin. She told us that she is inspired by antique dolls and European buildings. Yukarin’s brand - like her personal style - incorporates elements from Japanese Dolly Kei and Cult Party Kei. Full Article