Sharing Economy on the Rise in the US
The Sharing Economy or Disownership is a major trend coming out of technology.
Successful start-ups like Airbnb, Sidecar, Uber, Neighborgoods and Relay Rides are all great examples of peer sharing marketplaces which are disrupting consumerism.
A fantastic survey from Sunrun, a US solar home system company was just release this month which illustrates how disownership is on the rise.
According to Sunrun “disownership’ means sharing, renting, borrowing or making similar alternative arrangements to gain access to traditionally-owned items—without the expense or hassle of owning them”.
Findings from the survey include:
- More than half (52%) of the 2,000-plus Americans surveyed have rented, leased or borrowed items including cars, bikes, clothing, vacation homes, tools or home appliances in the last year, rather than buying them.
- A resounding 83% said that they would rent, lease or borrow these items if they could do so easily. The leading reasons given for this growing “disownership” were saving money and cutting down on storage and/or maintenance.“
- 24% of Americans 55 years of age or older were more likely to rent, lease or borrow traditionally owned items today than they were five years ago.
- More than half of those aged 45-54 have done so in the last two years.
- Of respondents in the Midwest, 46% plan to “disown” items in the next two years. In the South, that number jumps to 50%.
For the full infographic click here.