dior 30 avenue montaigne

Christian Dior models in the salon of House of Dior’s headquarters, 30 Avenue Montaigne, Paris 1957.
Photograph by Loomis Dean, featured in LIFE Magazine, 1957
© Loomis Dean/The LIFE Picture Collection/Licensed by Getty Images


Christian Dior Haute Couture Autumn/Winter 2016-17

Haute couture is the highest expression of the fashion industry and it is the highest achievement of any fashion house. The name literally means “high sewing” as entire collections are made by hand for a world’s most stylish women. Even though very often price of haute couture dresses can reach to five or even six figures, couture business makes little or no profit and that is happening because fashion houses are not making any shortcuts in production. Everything is aimed to achieve the ultimate perfection! Unfortunately there are less and less couture houses every year, but Dior still stands there firmly! This year Christian Dior Couture show was held in Dior’s headquarters in 30 Avenue Montaigne in Paris 8th District. Dior’s designers/stylists; Lucie Meier and Serge Ruffieux offered a minimalist collection exclusively in black and white colors.  While a set of classic orchestra music played live one familiar melody (only later I recognized a famous song of the 80-ties the Chauffeur by Duran Duran) models were strolling down the stage in an exquisite glory…..

“Welcome to Doir dream” …. Adnan Taletovich