Martha Nelson Joins Yahoo as Global Editor-in-Chief

By Kathy Savitt, CMO and Head of Media

Yahoo Media, including Yahoo’s new Digital Magazines, are comprised of some of the media industry’s strongest editorial and publishing talent, and today I’m happy to announce our newest addition, Global Editor-in-Chief, Martha Nelson.  Martha joins us on August 17th and will be based in our New York office, reporting to me. 

As an accomplished editor, proven brand innovator and media veteran, Martha adds to Yahoo’s established media business to continue to elevate our world-class products and journalism. In January 2014, we launched our first Digital Magazines and have since built 13 in the United States and 30 globally, which are rapidly rising to the top of their categories. With her proven track record of building successful brands as the founding editor of InStyle and for the growth of People (and into a globally recognized brand, I’m excited to work with Martha to further grow our Digital Magazines.

Most recently, Martha was the first female editor-in-chief of Time Inc., where she oversaw the editorial content for the media company’s 21 brands.  She has received many accolades for her outstanding work, including “Editor of the Year” by Adweek and Forbes Most Powerful Women three years in a row.  She is a trustee of both the National Trust for Historic Preservation and The Actors Fund, serves as a judge for the Peabody Awards.


Bright Wall/Dark Room 3.0 is now available for free download in the App Store!

A brand new version of our magazine app is live and ready to go, featuring improved U/I, readability, and stability. BW/DR was always designed first and foremost to be read on your phone or tablet, and this new version is the best possible way to experience all that we have to offer.

For any of you still on the fence about subscribing, you can now get the app entirely for free, and will immediately receive a free copy of our Best of 2014 issue with your download.

Is there really any good reason not to do this?

Sharon Carty to be Editor-in-Chief of Yahoo Autos

By Susan Kittenplan, VP & Executive Editor, New Media Initiatives

Our recently launched Yahoo Autos digital magazine has a new leader, Sharon Carty, who is joining the team as editor-in-chief. Sharon’s deep experience in the auto industry, coupled with her background in digital media made her the perfect fit for this magazine. Sharon will lead a talented group of automotive experts including Managing Editor Justin Hyde, Editor-at-Large Alex Lloyd and Road Test Editor Aki Sugawara.

Sharon joins Yahoo Autos from AOL’s Autoblog where she was the editor-in-chief overseeing a staff of reporters and videographers. Sharon has covered the auto industry since 2002. She’s broken news on the General Motors and Chrysler bankruptcies, Toyota’s sudden acceleration recalls, and documented the emerging Asian markets by traveling to China, India and South Korea.  She served as USA Today’s Detroit bureau reporter and has written for the Wall Street Journal and New York Times.

Yahoo Autos puts readers in the driver’s seat with special access to unreleased cars, a redesigned new car research tool, exclusive interviews, breaking news and more. The Autos magazine features regular original videos, photography and stories from a host of automotive experts.

Publications to Know: Sheen Magazine

Who & What: Sheen Magazine is The Ultimate Beauty Guide for the modern day woman. The southern national lifestyle and beauty publication is the preeminent voice for the American beauty on new trends, techniques, and products. Sheen Magazine is a national and international distributed publication.

Where: Snag an issue at

How: Got a pitch? Email it

No. 268 of Terrorizer magazine is now available in digital format at The world’s most exciting music magazine‘s managing editor writes:
“What I really enjoy about Ihsahn – the man – is his ability to be entirely honest and forthright in his interviews. Alongside his rather humbling persona, for a man who has had such an impact on the extreme music scene, I find his grounded nature continually refreshing. It’s obviously our honour to have Vegard ‘Ihsahn’ Tveitan appear on the cover of this new issue and I hope you enjoy our feature which covers the creation of his latest album ‘Arktis.’, Emperor – past and present – and what the future holds for the Norwegian multi-instrumentalist. Elsewhere in this issue, please make sure you check out some super exclusive glimpses of Baroness’ artwork ‘in-progress’ and delve into what motivates John Dyer Baizley’s creations; read all about the making of Rotting Christ’s amazing new album; Anthrax’s most diverse album to date ‘For All Kings’, and much, much more to boot! It’s been a killer few weeks for music from both new bands and established artists alike. As always it’s a battle to squeeze everything into these pages. We hope you enjoy and as I sign off, I just have to dedicate my final words to the rather amazing Ilkley Brewery Company – whose awesome flavours of the North have ensured that rather than enjoying a ‘Dry January’, I have enjoyed the ‘Best Selection Of Beer And Ale January’ ever!

See you soon!



As an exclusive bonus here’s a little photo of the magazine’s publisher for no reason:

Yahoo DIY Makes a Home Online

By Katie Brown, Editor in Chief of Yahoo DIY

At my house, everything is an adventure. Whether I’m planning an informal dinner party, getting my hands dirty in the garden, or just trying to survive the demands of everyday life, I look at every activity as an opportunity to show my personality and infuse a touch of homemade flair. Today, I’m excited to launch Yahoo DIY, a new digital magazine that inspires, entertains, and educates do-it-yourself enthusiasts and weekend warriors alike.  

The magazine is packed with design trends on a budget, step-by-step decor improvements, wearable crafts, and easy projects for kids.  Yahoo DIY won’t just tell you how to do it - we will show you through slideshows, listicles, and original videos. All of these are visual blueprints to keep your projects on track and on-budget.

We’ll bring do-it-yourself projects to life by launching three new video series: “Daily Made” shows off easy solutions for common household conundrums; “Home Made” provides crafters with must-know how-to tips;  and “Katie Made” offers a sneak peak inside my own quirky DIY projects.

Yahoo DIY isn’t about perfection. We will be working alongside you as you take on projects and explore your creativity. My goal is to create a homebase where you can find simple tips and step-by-step guides to make your aspirational projects doable.

You’ll be amazed by what a little elbow grease and a dose of personality can do!

Follow us at @YahooDIY on Twitter, Facebook, Instagram, and Pinterest and share your projects with us!

Want to learn more?  Check out our Press Center.

Publications to Know: Dress To Kill

Who & What: DTK has aspired to embody a lifestyle where bold fashion choices, culture at the cutting edge and stylish luxury collide. 

Where: Vancouver and Toronto our their main gateways. Grab the latest issues at

How: Check out their masthead and contacts at! Happy pitching!

Coming Soon on Issuu: NYBFW Fall ‘16!

Next week I’m releasing a full digital flipbook featuring a complete review of all the fashion shows and previews from over 40+ bridal designers across gowns, accessories and footwear! This market was especially exciting with anniversary celebrations from the iconic Yumi Katsura and American bridal house Watters. Plus I have a full feature on the Israel contingent which showed out in full force this fashion week! 

**Featured on the cover: Romona Keveza Couture floral ballgown

Stay tuned to here and our @issuu account (TheAntiBridezilla) to read recaps, trend reports and more!

Welcome Kerry Diamond & Kristen Baldwin

By Kathy Savitt, CMO of Yahoo

Joining our growing team of digital magazine editors are two heavy hitters from the food and entertainment worlds. Kerry Diamond is joining Yahoo as Editor-in-Chief of Yahoo Food and Kristen Baldwin as Editor-in-Chief of Yahoo TV.

Kerry Diamond, Yahoo Food

Kerry Diamond is the co-founder and editorial director of Cherry Bombe, a biannual indie magazine about women and food. Adweek named Cherry Bombe one of 2014’s five hottest new magazines. She is also the co-owner of three Brooklyn eateries: Nightingale 9, Wilma Jean, and Smith Canteen.  

Kerry has been called “Brooklyn’s chicest restaurateur/editor” and has a career that spans not only food but beauty and fashion. Kerry has spoken at the TasteTalks Brooklyn Conference and the Women, Inspiration and Empowerment Symposium and has been featured in Vogue, Every Day with Rachael Ray, Marie Claire, Wall Street Journal, and other publications.

She will start at Yahoo on September 22 and will be based in New York.

Kristen Baldwin, Yahoo TV

Kristen joins Yahoo TV after 19 years at Entertainment Weekly (EW) where she started as an editorial assistant in 1995. She was instrumental in the integration of EW’s print and digital editorial operations and led the charge on some of EW’s most memorable issues, including the much revered Reunions issue and the always popular Fall TV Preview. In addition, she earned a loyal following on with her recaps of The Bachelor and The Bachelorette.

Kristen brought her wit and TV knowledge to appearances on “TODAY,” “The View,” “Entertainment Tonight,” “Extra,” “Access Hollywood,” “CBS This Morning,” “E! News,” and “VH1’s Behind the Music.”

Kristen will start at Yahoo on September 29 and will be based in New York.

Publications to Know: Sweet Paul

Who & What: Sweet Paul Magazine is a lifestyle magazine for anyone looking to make simple, elegant meals and stylishly easy crafts for the home. We’re about homemade and handmade, and we’re helping our readers create a one-of-a-kind style for life’s every day occasions.

Where: Grab your print or PDF issue at

How: Contact ‘Paul’ at

Digital Magazine Analysis - Vanity Fair
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With Vanity Fair’s Uk sales, there is an extremely large difference between physical copies sold and digital copies. With the total circulation being 48,068 in the UK, only 1,849 of those are digital, the other 46,219 being physical. This shows that there must be a disconnect between Vanity Fair and its audience – the target audience on BRAD is quoted as: An intelligent audience with an…

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At the Library: Digital Magazines

At the Library: Digital Magazines

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How would you like to check out as many issues of your favorite magazines as you like without having to place a hold or worrying about when the magazines are due back at the library?

Wishful thinking, you say? A lovely fantasy? A dream from a reader’s fictional utopian world?

Nope. Welcome to the world of Zinio, online magazines that can be downloaded to your computer or mobile device. For free.…

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Anima Publishing Ebooks and Creating Digital Magazines

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Publications to Know: Heaven Has Heels

Who & What: Heaven Has Heels is a monthly, interactive digital publication based in New York City that caters to lovers of luxury footwear and accessories. Launched in Fall 2012, it quickly became a cult hit attracting over 20 million impressions on alone.

Where: Today, you can find them on Issuu, Magzter, HPMagCloud and Yumpu.

How: If you’ve got a pitch hit up