Shopping can be challenging if you are a bratty 17 year old figuring out how to act like a lady to the beauty of others that are a tall drink of lovely. Digishon’s client’s consisted of both - the 17 year old and the the more modern, knows what she wants 6 figure income executive - lets call her Sara Style, that takes our suggestions and it makes a shopping experience way easy.
Obviously, as a professional, its our job to make it easy for customers to trust me, and team, and just listen. Because as a stylist, this is not about you, it is our job as a Stylist to produce the ability to provide a platform for customers to learn about themselves by listening. Its more about each individual therapy session through clothes we put on, to escape or to show the world who we are, or disguise..its to a person who either feels inadequate or has not been feeling confident lately, or whatever the reason for their shopping spree, to have an inspiration on every experience as is a lesson for you as professional stylist too. And, as small boutiques are still recovering at the seams of staying afloat amidst the economy continues to be volatile, we need to learn to be agile and versatile with clients.
For the past week, I took two different clients out for a shopping. The first one was a beautiful wall flower young lady from California while the second was an executive at a technology firm in NYC. Each lady had her body issues, preferences and insecurities, but I had to wonder, why is it that we feel like clothes are an extension of our feelings?
Perhaps we could be better to express ourselves differently next time, and say something about intimidation, fearlessness and confidence? Yes, but sometimes we learn how to help each other by letting the world know where we stand through our wardrobe. And, that is why the word “Fashion” seems to be a dirty word now amongst teenage women. They want to seem authentic, real and not sold on anybody’s opinion.
My 17 year old pain-n da ass client ( just kidden - not ) payed attention to the the poorly photoshopped images on a t-shirt, the way the color of yellow was faking a lemon tone, or that the texture was not soft enough. She pretty much hated everything boutiques had. For her and probably her young friends, fashion is no longer an expression and she revolts against it. And, since it has become more about the item as the rock star as opposed to the way the designer made it, and their expressions towards them as human beings, her choices were limited. We shopped LES and WilliB as it was her choice, and she really didn’t care for the options that were ridiculously overpriced for her budget. Her options were vintage stores with no names or Top Shop. Sucks. Although, I have to say, if you own a shop in NYC, the clothes need to stand out and you can’t please everyone.
If you wonder how the big dogs in fashion are recovering from a fiscally challenged economy, I suggest go visit Bloomies on 59street to see what they are doing right. I don’t typically shop here at all, but for my second clients’ needs, we headed out to spend her loot on a pricey and lovely gown for a destination wedding she was attending. Sara Style is a tall drink of water, so it made sense to go there as boutiques don’t typically carry a variety of sizes. (Note to yourself- women don’t all come in size 0, 2, 4…) Back to Bloomingdales, I am impressed at how their professional sales associates treat their customers, their online write a suggestion to other shoppers profiles and determination to “boutiquify" their stations added to a great experience and I will return. They had a curated SPANX and Bras section and their dresses had a lovely lit dressing-rooms with long walk ways… We spent a hole lot of money there for a fabulous ABS by Allen Shwartz dress ( by the way, the most flattering, forgiving and well draped gown under $500 Bucks! ) , and I had only wished, boutiques would allow me to re-merchandise their shops and online presence, which would drive more traffic to their existence. Boutiques need to offer variety and price sensitive offerings for their younger fiscally challenged shoppers.